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Business printing | Using a distributor is like going to Walmart

  
  
  
  
  
  
For some reason many businesses that buy printing  think they are better off dealing directly with the manufacturer. they believe that if they are not buying direct from the factory then they are dealing with a broker and paying more.

Now the sentiment is one thing but the reality is another. with the exception of apple picking where you actually drive to the orchard and pay for the privilege of picking your own apples, almost everything you buy comes through a distribution channel that reduces the cost. Take the apple picking example: you can stop at the market (distributor, retailer, broker call it what you want) and buy a bag of apples for $5. Or you can go the direct route spend half a day in the car with the family, drive for an hour and pay $30 to pick your own. When you add in the gas and time, the cost can approach $100. Obviously you get a lot more in terms of family time and relaxation but when all you want is apples using the local distributor (market) costs a heck of a lot less.

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