Print Blog: communicate, motivate, educate, enhance, celebrate, animate, and promote with print and promotional products

When you've been in the promotional printing business, you think you've seen it all.

Businesses use promotional products all the time to keep their name in front of clients and prospects, there are thousands of products to choose from and hundreds of opportunities to give them out; the question is which products have the highest perceived value and more importantly provide the best return on investment?

In this age of electronics and instant communications, many still swear by the old visual ink on paper technology of the weekly planner.  No startup time, (beyond perhaps having to open the book), schedule at a glance convenience is still a valued tool for many.   Indeed,  simplicity is part of the appeal.  When given as a gift by an advertiser to their clients, the brand is constantly reinforced as the users views the advertiser's brand constantly as they consult their planner for their schedule throughout the day.   Talk about targeted advertising.    Stay on their mind  constantly for as little as a penny per day.