Print Blog: communicate, motivate, educate, enhance, celebrate, animate, and promote with print and promotional products

If you're looking to save money on a brochure printing project, or any large printing project for that matter it pays to focus on the process. In 2006 Infotrends did a study that concluded for every $1 spent for printing there's as much as $6 spent in the process, therefore you can save a lot more by focusing on the entire process that you can by just focusing on the printing cost. See diagram below.

Advertising is all about timing, your message needs to be in front of the prospect at the time they need your product, otherwise its very likely to be ignored; that  makes it expensive. Advertising over and over, no matter what the medium can get very costly; are there other cheaper ways to keep your message in front of clients and prospects each and every day?  Desk pad calendars while often not thought of as traditional advertising can be an inexpensive way for B2B companies to promote their products and services 365 day a year.

think about it; if you sell tires to consumers you need to advertise all the time, everyone with a car will need tires the problem is you never know when. Consumers can read the paper every day for 3 years, see hundreds of advertisements for tires and never pay the slightest bit of attention to them. Then they get a flat or can't pass inspection and suddenly they're looking for tire advertisements, and paying special attention to prices , location, specials, and convenience.  They need tires and all of a sudden your message is relevant but only if its there for the consumer to see. 

Advertising is everywhere but you have to wonder if its effective and for that matter can you even measure the effectiveness?

    It's so easy to find low cost print resources on the internet these days.  Some simple printed items have become virtual commodities.     Of course, items like business cards and postcards really are quite simple, in and of themselves.   Even more complex products like  brochures, flyers, and sell sheets, even multi page catalogs -- there are plenty of online print shops touting the lowest prices on many of these items.  If you know exactly what you want, and can design it yourself, a quick web search will find you lots of choices -- way too many.