Print Blog: communicate, motivate, educate, enhance, celebrate, animate, and promote with print and promotional products

I went to Autozone the other day to get some new wiper blades, while there picked up a five gallon bucket for $4.99. A few days later I was carrying the bucket to my local service station when I realized that I'd become a walking billboard for Autozone. The Autozone logo is printed around the entire outside of the bucket in their bright orange color, every person I pass carrying that bucket is exposed to the Autozone brand. The beauty of it for Autozone is that instead of paying me to market their product, I actually paid them.

The above souvenir postcard is from the Classical Gardens of Suzhou, China, which is a United Nations World Heritage site.  But take a closer look. It's not just a postcard.

We're only human, so we feel no shame in admitting occasional jealousy.