Posted by Chris Higgins on Thu, Apr 29, 2010 @ 09:53 AM

My son is twelve years old, we recently went on a sailing vacation, on the second day he asked "hey dad what's Lewmar, are they a company that makes a bunch of stuff for boats?" He'd never heard of Lewmar and unless you spend a lot of time around boats chances are you haven't either, now he knows the company and what they do because they engrave their name on all their products. this is one of the keys to creating a brand put your name where people will see it and remember it.
Read More
Posted by Jack Valentine on Thu, Apr 08, 2010 @ 05:27 AM

Imagine that your favorite clients, the ones who keep giving you repeat business, gave you permission to put a giant promotional billboard in their offices -- reminding them to call you.
Read More