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The Envelope Please; Make Sure Your Message Is Seen

  
  
  
  
  
  
Flyer Printing

Everyone's heard of Geico if you haven't you must be living under a rock. They advertise on TV and radio all the time, the reference to living under a rock comes directly from one of their latest television ads. Geico clearly understands the value of repetition and keeping their name and brand in front of the customer. Printing and direct mail is an effective way to get their message in front of additional eyeballs but only if they can guarantee the envelope is opened each and every time.

Recently I purchased tickets from Ticketmaster to the band Furthur, the latest incarnation of The Grateful Dead, I'm a bit of a deadhead from way back but that's a story for another day. The tickets came via first-class mail I opened them as soon as they arrived to be sure they were correct. Inside the envelope along with the tickets was a printed flyer advertising Geico insurance highlighting both their 800 number and website. I couldn't avoid it if I wanted to, if I wanted to see my tickets Ihad to look at the Geico brand and their message.

It's ingenious Geico includes their printed message inside an envelope they know I'm anxious to open. They overcame the biggest obstacle in direct mail getting the envelope opened so the message is seen.  Everyone gets direct mail it's as big today as it's always been most people recognize it from a mile away and discarded it without even opening the envelope. That's one reason why the direct mail response rate is relatively low. Partnering with Ticketmaster allows Geico to guarantee that their printed insert will be seen by the end-user.

10 Creative Ways To Use QR Codes To Promote Your Business

  
  
  
  
  
  
Quick Response Codes

QR or quick response codes are an excellent way to help customers find your information.  When scanned with the camera on a smart phone, and using the application, the black and white square becomes a gateway to a website or contact information.  Since you determine where the QR code directs your customer, it's up to you what the person who scans the code will receive after scanning. 

Save On Printing With Early Bird Holiday Cards

  
  
  
  
  
  
holiday card printing

Now as the leaves start to blossom on the trees and the grass is green again, you may not be thinking of printing holiday cards.  Having a holiday card that you send out through snail mail is an old fashioned and genteel gesture that speaks volumes about quality and service.

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