Print Blog: communicate, motivate, educate, enhance, celebrate, animate, and promote with print and promotional products

Colleges seeking students and their parents make a big investment when they select the insitution they plan to attend for the next four years. One of the important tools a University marketer has to attract students are the printed brochures, printed booklets and printed folders that are sent out when a prospective student requests additional information. 

It's the midst of summer and the last thing you are thinking about is New Years Eve, but from a business marketing perspective, perhaps now is the time you should be planning ahead?  Not where to go to celebrate, but instead, printing custom calendars for your staff, your business associates, potential customers or current customers. 

Using a QR Code on printed collateral or promotional items can be a great new way to incorporate print with Internet.  Using A QR code to encourage "likes" on a Facebook page or to share information through a webinar is a great way to have your message projected directly into a person's phone.  After all, what could be  more powerful than to have your phone number where a potential customer is most likely to use it?