In numerous industries, businesses often need to present their clients and partners with a set of
important documents, informational or promotional materials, and similar items. Rather than expecting the recipient to have their own place to store and organize these documents, many companies prefer to present these documents in a single tidy package consisting of a customized accordion folder with the company's name, logo, and contact information printed across it. An accordion folder has five essential attributes that make it an excellent way to contain and present your client's important documents while reinforcing their connection with your brand: customizing, organization, utility, durability, and re-use.
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Customizing: Speaking for Your Brand
An accordion folder provides a large canvas for personalization, allowing your company to include more than simply a logo and a telephone number. In addition to your business's name and contact information, you have the space to include other important details such as hours of operation and services or specialties. Customizing the folder tabs can also allow you to suggest specific sequential narratives or other branding messages, enabling you to reinforce the recipient's connection to your company while offering them a helpful method of organization.
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Organization: Arranging and Packaging Documents
A well-designed accordion folder is more than just a place for your client to store important documents; any old two-pocket folder can be a place to put things. You're offering them something more when you assemble a package containing those documents, along with digital multimedia materials or promotional items, all unified and kept in neat order in the multiple pockets of an accordion folder. You're handing them the ability to keep track of those essentials, and easily find exactly the item they need at a moment's notice. This is also an easy way to guide clients through a step-by-step process in the case of multiple-stage transactions or projects; the customized folder tabs indicate which materials they need for each step.
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Durability: Holds and Protects the Essentials
Some companies choose basic, two-pocket folders as their preferred method of delivering important documents to their clients and partners. However, these simple paper folders are cheap, and they look it. They don't offer much space for documents, let alone separate pockets for DVDs or flash drives. They can't accommodate larger items like magazines or notepads without bulging messily and exposing the edges of the items they are struggling to contain. And
they don't meaningfully protect your clients' important documents. A sturdy plastic accordion folder will keep the documents inside it safe and dry if it starts raining on the way to the car, or if a cup of coffee is knocked over onto it. For companies in industries that offer protective or insurance services of any kind to their clients, a folder that protects their documents this way reinforces the connection in their minds between your business and security.
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Utility: Where Everything Important Is
By making your promotional folder an indispensable part of your clients' document organization process, you are ensuring one important thing: that they will take your folder everywhere with them, wherever they need those documents. When your client stores the essential things they use for their day-to-day business in a folder with your brand on it, that connection reinforces in their mind the usefulness and necessity of your company to their own business operations, helping solidify their brand loyalty.
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Re-use: Planning for the Future
In a wide variety of industries, companies rely on repeat business from their loyal clientele. The business relationship between company and client shouldn't end when the current deal or transaction concludes, and neither should that be the end of the usefulness of your branded accordion folder. Whether the client retains it for future dealings with your company or re-purposes it for other organizing uses, the folder will continue to serve as a reminder of the positive relationship your company cultivated with them and the prospect of future interactions.
