One of the most fundamental keys to success in any business is staying organized – having 
appointments, important events, and contact information at your fingertips while you are working. Business owners often struggle with different methods of keeping track of all this information, using memo pads and date books, voice recorders and scheduling apps, to organize their business lives. But how much easier would synthesizing all this information be if they could keep everything they needed right on top of their desk, visible at a glance? That is exactly what a desk pad calendar enables you do to – which is what makes it the ideal promotional marketing tool.
When you offer a desk pad calendar as a promotional gift to a client, you make your business into an important part of their everyday routine. When that client needs to check their schedule, or make an appointment, or jot down a customer or business partner's contact information, the calendar your company provided will be right in the middle of their desk and ready to assist them. Your company's name and logo emblazoned across the top of the calendar will be an ever-present reminder of your working relationship. Even more importantly, whenever that client has need of your company's services, your contact information, business hours, and specialties are conveniently listed before your client's eyes; there's no need for them to go hunting for a business card or an entry in a contact list to find you.
One of the things that makes a desk pad calendar truly stand out as a promotional item is its staying power as a marketing tool. Your company's brand will literally be staring the client right in the face for an entire year, but without the sort of passivity that allows objects in our environment to fade unseen into the background, since every month it will be time to turn over a fresh page. This encourages the recipient to interact with the gift, using it for productive and business-related tasks.
Most successful businesspeople strive for organization in their working spaces, and tend to minimize unnecessary and distracting clutter. Anything that remains on their desk for an appreciable length of time has earned its place there by providing some useful service. If your brand's promotional desk pad calendar is valuable enough to be included in a client's workspace, that speaks to the regard your client holds for your company, which is observed by any business partners and associates that come into your client's office. It also reinforces the status of your brand in the client's own mind. Every time your client sits down at their desk and uses the branded calendar your company provided, the connection in their mind between your business and convenient utility will be strengthened.
The best way to design a customized desk pad calendar to promote your brand is to consider the product from the perspective of the user, without losing sight of what you want the gift to accomplish for your company. The calendar should have plenty of writing space for appointments and notes, and be free of ostentatious or distracting images. Still, it shouldn't be boring. A bit of color or visual flair can add a lot of interest and make a client more likely to use your calendar, as long as it isn't overdone. Similarly, your company's contact information and other important details should be easy to read without overwhelming the calendar; the bottom and side margins are excellent places to include this information.
There are few better ways to promote your company than placing a constant reminder of your brand directly in the place where your clients conduct their business. A well-designed desk pad calendar will strengthen your clients' positive feelings toward your company with its usefulness while keeping your business name in the forefront of their mind with effective use of branding.
