Given what a great value desk pad calendars are, with their low price-per-impression and 
year-long performance, your business might find itself competing for space on your clients' desk. After all, you're probably not the only business in town that understands desk pad calendars are one of the lowest cost and most effective business to business advertising tools.
The key to making your desk pad calendar stand out, and become the one used by your clients and leads, lies in your design options. These calendars aren't simply black-and-white grids, if you're going to invest in calendars as an advertising vehicle make sure they stand out, get noticed, and are more attractive than what the competition might be handing out. You have plenty of options available for customizing its look, design, and messaging, as well as its value-added features.
By crafting a desk pad calendar specifically for the needs of your leads and clients, you'll beat your competitors to their desk and win yourself prime, year-round advertising space in the process.
Choosing The Right Design For Your Custom Desk Pad Calendar
Full-Color Printing
To make a desk pad calendar that really stands out, four-color printing is a very inexpensive way to add vivid photo-quality graphics, and make your brand and message jump out at the viewer the moment they see it.
Remember, once it's on their desk, it's waiting to be seen by anyone who walks in their door. A colorful custom desk pad calendar is bound to attract eyes.
You have a lot of customization options with four-color desk pad calendars. Photos can be used for the border, or for the full background, with a bright pattern. They could be integrated into the sidebars, with thumbnail pictures of your products. You can choose from various grid options that work best for your clients. some companies even change the background of every month creating a new look and feel each time your client or lead flips to the next month.
However you utilize it, four-color graphics practically guarantee it will attract plenty of looks, and stand out among the various calendars your lead receives.
Custom Messaging
With a big, beautiful promotional calendar, you'll still have plenty of room to get your message across – the sidebar space is there to be filled however you like.
Now, this is where careful consideration of your leads' needs can make the difference. If you use those sidebars to add features the recipients want to use, you've got a lot better chance of capturing their desk space.
Just as a few examples:
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A miniature catalog, with your most popular items and their prices. This approach is perfect for calendars in the manufacturing industry, as well as foods and produce, or any other situation where the client may be making a lot of purchasing calls.
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Quick-reference charts or FAQs, aimed at your industry. Lists of local phone numbers, addresses of your various locations, abbreviation and TLA decoders – you've got plenty of possibilities. In math-related fields, include formulas, constants, or standards look-up tables.
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Lined space for notes instantly adds another reason to use the calendar, and blank lines always tend to get filled up as the month goes on. It's a simple way to add value to customers in any line of business.
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Jokes, Quotes, Quips, or Trivia add entertainment value, and could be customized for each month to keep your calendar fresh as the year goes on. Don't make them about yourself; they should be there solely to be enjoyed.
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Your contact information can be printed prominently on the desk pad calendar so that it stays in front of your leads and clients 365 days a year. With your contact information front, center and directly within reach, they're bound to call.
Useful Calendars Find A Home On Your Clients' Desks
The more value you add to your custom desk pad calendar, the more likely it is to get used. A great calendar, tailored to fit into the business life of your clients, turns into a great year-long promotional tool even as it's also a highly useful tool for your client. See for yourself with a free sample
