Few purchases rival the significance of purchasing real estate, whether a new family home, place
of business, farm or investment property. Real estate clients turn to their sales agents to help them through the purchase or sales process. Savvy agents know the value of providing top-shelf customer service to improve the opportunities for repeat business and referrals.
Deborah was one of those brokers who understood the need to set her agency apart from the dozens of real estate agencies serving the region. She'd recently made some additional investments in marketing, with greater attention on branding. Even signage had gotten a facelift and her advertising strategy had been given a thorough overhaul.
But while she believed she'd done a good job at beefing up brand awareness in the increasingly competitive marketplace, she also knew that there were probably some opportunities left undiscovered.
Staying Organized
One of those opportunities revealed itself one afternoon when Deborah had an appointment with Mrs. Hagar, an elderly woman who had been bringing her business to Deborah's firm for well over a decade. It was in her latest encounter with Mrs. Hagar that Deborah realized there was still room for pushing the envelope a bit further as far as her marketing strategy was concerned.
Mrs. Hagar had come by to discuss an upcoming closing on the sale of one of her properties and to pick up some related paperwork. As she got up to leave, Deborah watched Mrs. Hagar struggle to carry all of her important documents while also carrying her handbag. And it wasn't Mrs. Hagar's age that was the issue, Deborah realized, but rather the cumbersome stack of various sizes of paper that anyone would have difficulty carrying. While Deborah had provided a file folder, the papers were simply too bulky to fit well into an ordinary folder.
As Deborah gave Mrs. Hagar a hand, she thought how helpful it would have been if she had been able to provide Mrs. Hagar with a branded accordion folder. Home records organizer or similar document holder would have been just the ticket. Not only would her clients be grateful for the assistance in keeping important documents organized, but a branded accordion folder would provide yet another avenue for advertising her agency and setting it apart from its many competitors.
Branding Opportunity
Given the significance that real estate transactions hold in most people's lives, it is not surprising that the process generates an abundance of paperwork. Most real estate owners and investors are best served when all paperwork is organized in a way that places necessary documents at their fingertips. Because so many documents are involved, an expandable or accordion folder is often the best option for stowing away and safeguarding contracts, warranties, disclosures, title and settlement papers.
Although real estate agents are highly competitive, the nature of the real estate process also calls for constant marketing and brand relations. By providing clients and customers with an expandable or accordion folder, your brand is enhanced multiple ways. The accordion folder provides your client with an efficient way to safeguard documents related to title and settlement. He or she will then associate your agency with making the transaction just a bit easier.
In addition, personalizing your folder with company brand will forever tie your company to that positive real estate transaction experience, increasing the likelihood of future sales and referrals.
