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Title Insurance Companies: Drive Sales With Promotional Products!

Posted by Chris Higgins on Wed, May 14, 2014 @ 07:00 AM

promotional products

Title insurance sales is a tricky industry because your "leads" are rarely the end users - they're the real estate companies in between you and property-buyers.   If you want to see insurance sales, you get them through your affiliated estate agents.

Luckily, promotional products can be one of your best tools for building bridges between yourself and your partners.  Largely, this is because good promotional items can accomplish multiple goals at once.  They can:

  • Establish you as an authority in the field
  • Solve a problem in the agent's life
  • Increase brand impressions
  • Get people talking about your services
  • Convey useful -or vital- information the agent needs
  • Bring a bit of fun into an agent's life

Every one of these can help build bonds between title insurance firms and realtors, through a proven method that's both affordable and time-tested.  In fact, promotional products are a mainstay in real estate marketing thanks to their versatility and their ability to drive new sales.

Five Fantastic Promotional Products That Drive Title Insurance Sales

 1 - Branded USB Thumbdrives

In terms of "bang for your buck," few promo items are better than branded USB thumbdrives.  Why?  Because everyone can always use one.  Even in the days of cloud storage, virtually everyone keeps a thumbdrive or two with them, just in case they need it.

A thumbdrive pre-loaded with policy information, prices, legal requirements, and other vital pieces of documentation will help recipients through every stage of the purchase.  Then, they can wipe it off and reuse it as they like, often for years later.

It's a great way to deliver information, in a form that's truly useful to your partner agents or the end clients they pass them along to.

 2 - Color-Changing Branded Mugs

Plenty of companies give away coffee mugs or insulated drink flasks, but why stop there?  You can go the extra mile and give out mugs with extra flair:  Heat-sensitive printing which changes when the mug is filled.

Besides being an amusing effect, this lets you put clever messaging onto your branded mugs.  Make problems go away, literally, or have it morph between a house and your logo.  

The possibilities are almost endless - it's an animated billboard on a cup.

3 - Desk Pad Calendars

For power realtors, few promotional items will bring a better response than a custom-made desk pad calendar.  These are always useful, and could see an entire year's worth of use on their desk...  even as it reminds them, and whoever passes by, of your insurance.

You get a lot of impressions for not much money, wrapped up in a package executives will want to have.  Even in the digital age, people still need a place to quickly jot notes to themselves.  

4 - Mouse Pad Calendarscustom Desk Pad Calendar

For smaller agents who might not appreciate a full-size desk calendar, give them a new mousepad instead.  These clever pads combine a tear-off calendar with a mousepad, creating a miniature desk calendar that anyone can use.  

When custom-printed with bright colors and branding, it's an eye-catching addition to virtually anyone's office.   The shape can be customized, or you could even carve out a space to hold your business card as well.

5 - Branded Accordion Folders

When you need to give out paperwork while ensuring it remains properly sorted and ordered, a high-quality accordion folder is an insurance agent's best friend.  These keep vital documents safe, while offering plenty of surfaces inside and out for your messaging.

You can add pockets, tabbed inserts, card holders, or even a tray for media discs.  It's a complete document transport solution.  Afterwards, it can be reused however the realtor or buyer likes - and they often do!

Promotional Products Push Those Property Sales

A good stock of promotional merchandise is an invaluable tool for any title insurance agent. Great branded items carry vital messages, solve problems, and continuously garner new impressions! 

 

Download  24 Innovative Uses  of Accordion Folders

Topics: branded promotional items, real estate folders, promotional products