Driving title insurance sales is a difficult business, because you so rarely deal directly with 
property buyers. While it can happen, most of your sales are ultimately "secondhand." You get title insurance sales when your partner realtors make property sales.
Therefore, it only stands to reason that marketing efforts that keep you and your brand top of mind with your real estate partners will also help you sell title insurance.
Because of their versatility and visibility, branded promotional items can accomplish this, creating a multi-layered marketing value. They "trickle down" during the title sales process, reminding realtors of your services while putting you in front of their customers and business partners.
Let's look at a couple examples:
Promotional Products Drive Title Sales At Multiple Levels
1 - Desk pad calendars create 365 days of impressions.
Effective promotional products must be useful. Someone doesn't often add a branded item to their life out of love for your company; they use branded items that are directly helpful to them.
Branded desk pad calendars exemplify this. Even in an age of AI virtual secretaries, there's still no more convenient way of keeping track of your week than an old-fashioned physical calendar. If it's a big, bright calendar full of useful features, all the better.
These calendars can contain:
-
Large grids, full of space to write, with whatever holidays you like highlighted.
-
High-resolution graphics, logos, or photographs recreated with eye-popping color.
-
Personalized features, like your direct contact information .
-
Space for holding business cards.
-
Lists of FAQs, contact numbers/emails, maps, or insurance information.
-
Or virtually any other printed element you might want.
These work so well because the Realtors have them on their desks, all day, every day, it's like having a bill board on the real estate agents desk. When it comes time for the agent to recommend a title company to their buyer who do you think will be at the top of their mind?
2 - Everyone loves flash drives and keeps them in use.
Right now, there are few pieces of technology more widely used (and widely useful) than a promotional USB flash drive. They're useful, portable, compact and necessary in today's high tech world.
That's what makes promotional USB flash drives so effective. They're inexpensive, attractively-designed, and useful so they'll be held onto and used for quite some time. Promotional USB flash drives have become a perfect closing gift because they can be given to the buyer with all their closing documents already loaded on.
Afterwards, they'll probably hold onto the flash drive for years, especially if it's made of quality materials and designed for long use.
Either way, The flash drive will continue to promote your brand brand every time it's used for years into the future.
No other form of marketing can bring those sorts of long-lasting, trickle down benefits....
Promotional Merchandise Links You To Realtors To Buyers
When looking for promotional products for your title agency, look for pieces which can be useful throughout the property-purchasing process and your partners will appreciate. The more you can do to stay top of mind with your real estate partners the more sales will come your way.
What promotional products would your partners want, and what would their partners enjoy seeing? Knowing the answers will bring you highly effective merchandise that creates new insurance sales!.
