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Promotional advertising works even when you're doing laundry

Posted by Jack Valentine on Mon, Nov 16, 2009 @ 22:31 PM

Promotional advertising

 The advertising giant BBDO West recently teamed up with Goodwill and Levi's to promote the message of recycling used clothing.

The suggestion to donate your jeans to Goodwill when you no longer want them (or maybe gain too much weight?!) appears just below the washing, drying and ironing instructions on the laundry tag.

Goodwill builds brand awareness while simultaneously aiming to reduce the estimated 23.8 billion pounds of clothing that annually gets tossed in the trash by Americans alone. By offering its tags for promotional advertising, Levis brands itself as a company that cares about the environment. 

What's particularly brilliant about this advertising strategy is that it encounters the consumer at the point of his or her decision making.  The message to recycle may even urge the jean owners to keep other materials out of the waste stream as well.

Promotional advertising is most effective when you have a captive audience, when your message is emblazoned across an item that your target audience uses in their everyday life.

Customized Business Envelopes aren't as sexy as Levi's jeans, but they are a golden opportunity to broadcast your brand when a consumer buys tickets to a concert or entertainment event. Mini pocket folders for gift certificates may include bonus coupons for a restaurant or any business.

And for real estate agents, attorneys and travel agents, snazzy-looking presentation folders that keep documents neat and orderly may just have a longer lifespan -- and advertising potential -- than the jeans you are wearing right now.

 

Topics: Advertising, Custom folder, Pocket folders, Promotional advertising, promotional merchandise, Document folders, branding, Presentation folder, promotional products, envelope printing