If you're trying to keep your company and brandon the minds of real estate agents and other land-brokers, what one form of advertising is guaranteed to bring you multiple impressions a day and even start new conversations about your company?
How about the humble desk pad calendar?
Even today, with electronic gizmos becoming more common, theres nothing that can quite replace having a big pad of paper ready to take notes at any time. A desk pad calendar is always on and ready to receive notes at a moments notice. Theres no fumbling with fingerprint locks or swiping through apps.
When someone needs to take a note, or jot down an appointment, a desk calendar is simplythereand waiting to be used.
Thats why calendars are still one of the best promotional products a title or settlement company can invest in. For just a few dollars each, you get an impression-driving tool that lasts for a year or more!
Four Clear Reasons A Desk Pad Calendar Drives Impressions
1 - A Years Worth Of Utility
First and foremost, desk calendars are so useful in marketing because theyre so usefulto the agents. This isnt a pen, or cheap calculator, thats destined to get thrown in a desk and forgotten about. The calendar is front and center on their desk, begging to be used, and available at all moments.
Once its there, its virtually certain to be used, and seen,every day.
Plus, nothing says the calendar has toonlyspan twelve months. 14, 16, or even 24-month calendars are becoming more common. When each month is simply a page that can be torn off, the possibilities are almost endless.
2 - Bright, Eye-Catching Graphics
Modern printing techniques make it easy to produce calendars with colors that truly pop and grab the eye of anyone walking into an office. Anyone sitting with the agent will see your name, and your calendar. Maybe theyll even see that its covered in notes.
Or, use a photograph for the background, to make it even more visually appealing than a plain white grid.
So besides garnering impressions every time the agent looks at their desk, its sure to make more impressions on anyone who merely walks into their office. That starts buzz, and ensures youre at the top of their minds when it comes time to close a deal.
3 - Opportunities For Co-Branding
A good promotional desk pad calendar isnt only aboutyou -it should also be about your agents. Its easy to include elementsthatallow your agents to co-brand their materials. In some cases, its even possible to produce fully-customized calendars that include the agents picture or logo.
And what agent would turn down a branded freebie that already includestheirbrand on it as well?
It turns the calendar into a sales tool for the agents, which adds utility value for them as well as building more goodwill for your business.
4 - Plenty Of Room For Extra Features
Another great thing about large desk pad calendars is that theres room for more thanjustthe calendar grid. All of the margins can be separately customized, to include more information or features that add to the calendars usefulness.
Just as a few possibilities:
- Extra blank lines for more notes.
- Lists of important contact numbers,addresses, or emails.
- A FAQ or quick-reference lookup on local regulations.
- Website addresses with relevant information.
- Open promotion for some of your services.
- Photographs of properties youve handled or happy buyers.
- Pictures and mini-biographies of your staff.
You might even consider contacting your partner agents and asking them directly what features they most want in a calendar. Theyll be telling you exactly what will put your calendar on their desk.
Sometimes The Classics Are Still The Best
Itll be a long time before someone comes up with an organizational tool more directly useful and easily-accessible than a desk pad calendar. No electronic gadget can match it in simple utility, plus a calendar offers so many extra opportunities for branding and engagement.
Theres likely no other promotional investment you can make which can deliver so many impressions, over such a long span of time.
