Printing Keeps Your Tweets Alive: Twitter Goes Retro
Posted by Jack Valentine on Mon, Jan 11, 2010 @ 11:42 AM
With the possible exception of Google relying on brochure printing to advertise Google Ads, you don't get more ironic than this...
Twitter addicts are now choosing to permanently immortalize their tweets in an old-fashioned coffee table book. The publisher, TweetBookz.com, will capture your last 200 Twitter messages in the $30 hardcover books -- melodramatically including one Tweet per page as if it were a haiku or poetry book.
Emails, texting and Twitter have pretty much collectively slaughtered the art of the handwritten note. Meanwhile, the media is going bonkers over the Amazon Kindle, the so-called electronic book. Yet, people are seemingly yearning for the simplicity of a letter and the comfortable feel of a real book.
The TweetBookz make the Twitter feeds feel permanent because they are constantly visible, not shuffled away by the next infusion of Twittering babble.
The same principle applies to marketing and advertising your business. A snazzy, handsome printed brochure may sit on someone's desk for months, serving as a reminder to call you.
A branded desk pad calendar never stops subconsciously marketing 24/7/365. A branded presentation folder or document folder -- which serve a practical role of keeping your paperwork organized for the client -- will get stared at far longer than a Web site ad.
And get stared at much much longer than a fleeting Tweet!
