Desk Pad Calendars; Brand Recognition All Day Every Day
Posted by Chris Higgins on Mon, May 24, 2010 @ 08:12 AM
In keeping with the theme of putting your brand in front of as many people as possible and keeping it there as long as possible the functional, attractive desk pad calendar is one of the best values around. How else can you keep your brand and contact information in front of your target audience 365 days a year?
Any desk pad calendar is useful but to be truly effective it should also be attractive and eye catching. Give them something nice to look at and they'll look at it over and over again, cementing your brand into their subconscious. Color and photographs are a great way to make your desk pad calendar stand out and earn a key spot front and center on your target audience's desk.
The example below shows the concept perfectly. This title company in Southern California gets a lot of referrals from real estate agents in their market area. They wanted to create a product to constantly remind those agents of their brand, in order to increase the flow of traffic to their offices. They recognized that a promotional desk pad calendar would provide the most long term exposure because people use calendars every day of the year, but they also wanted to make sure it was appealing to look at and more attractive than other alternatives.
People sitting at a desk often day dream about being somewhere else with a better view. Including photos of beautiful places won't take them there, but it's the next best thing. By incorporating their logo and brand information side by side with cool photos of their local environment they created a desk pad calendar that their target audience wants to look at and the more they look at it the more they remember the brand, that's exactly the point isn't it.
