The Home Depot is a very well known brand, one reason for that is they never miss an opportunity to put their name and logo in front of as many people as possible, they even use trash bags as a marketing vehicle.
These days yard waste must be placed in a large paper trash bag before it can be picked up and disposed of. From September through November The Home Depot takes advantage of a ingenius marketing opportunity by printing on trash bags and creating a row of free billboards along every street in town.
Every weekend the billboards start to appear like clockwork, From Sunday afternoon until Tuesday when the yard waste truck comes around. large paper leaf and yard waste bags are filled and lined up in front of almost every house on the street. The Home Depot made the really smart decision to print their bright orange logo on those bags and create a zero cost marketing opportunity every weekend.
Name recognition and brand awareness increase with every impression, printing a logo and information on trash bags is a low cost way of increasing the number of impressions. Every business from large to small, from B2C to B2B can take advantage of the same principal using the printed material they put in front of customers and prospects everyday.
From business cards to stationery, presentation folders to marketing flyer's, document holders to business envelopes, every printed piece is an opportunity to put your brand in front of customers and prospects. Is your business taking advantage of every possible opportunity to promote the brand and increase name recognition?