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5 Tips: Attracting University Students Through Presentation Folders

Posted by Jody Raines on Wed, Apr 20, 2011 @ 09:52 AM

Attracting college students has become more competitive than ever, and when enticing the student to chose your institution over another, the impression Attracting college students, get more students that you make can influence the end result. Creating a packet of information for prospective students can be challenging.  Especially for a University, or College, the presentation folder will contain some of the most important information that a student or parent will base a 4 year decision upon.  Whether the materials are hastily gathered, or whether there is thought put into that customized folder will be immediately evident to the recipient.

1. Booklet printing can be expensive, especially when done in short runs, however, the use of a booklet or brochure to share pictures and the on-campus experience can pay off many times over.  Creating an impression through brochure printing may require some thought outside the box.

2. Recycled materials are the new upscale.  Printing the presentation folders and brochure from recycled papers can help a University connect with ecologically minded students.  Although recycled materials may not always be less expensive, there are many to select from and creative use of the paper can result in an exciting presentation.

3. Using gloss or non-gloss can also be a dramatic way to improve the look and feel of printed brochures.  By using a gloss over pictures, it differentiates the photo from the rest of the printed piece and conveys and image of importance.  This is an inexpensive way to get an upscale look.

4. Designs that incorporate the facets of online life and focus on the user experience seemGet A Quote For Printing Brochures to resonate best with college applicants.  Showing student testimonials and featuring their on-campus experience from dorm life through classes, through social experience can do much to allay the fears of a teen who is moving away from home for the first time. 

5. Keep a theme throughout your booklets, brochures and presentation folders - by use of color or style.  This will present a unified approach and help with branding your University or College.  Use the logo and specify the PMS (Pantone Matching System) colors so that all materials, regardless of origination, feature the same shades.  Something as subtle as different shades of the same color in a presentation folder, can influence subconsiously.

Overall, it's important to keep the materials organized for prospective students.  Be sure that your first impression is a lasting one.

What types of materials would you suggest including in the presentation folder for prospective students?  Is there a list that you use? 

Topics: Brochure Printing, Booklets, presentation folders, booklet