Brochure printing; secrets that save money, volume 2
Posted by Chris Higgins on Mon, May 04, 2009 @ 08:25 AM
Brochure printing can be an expensive undertaking but not if you know the secrets to saving money. For brochure printing in small quantities, say 1500 or less, think digital and think savings.
Full color makes your brochure more effective, if you're making the investment in brochure printing think about your objective. Why are you creating this brochure; to promote your brand, to outline benefits of your product or service, to give instructions, to answer questions, to provide information, to create more revenue, to support sales efforts, to market your product or service? An attractive full color brochure can accomplish any of these goals and more, but remember the brochure itself can also say a lot about your company.
Before anyone reads a word of content your brochure sends a strong message. Make sure the message is, we're professional, we care about our brand, we care about the image we present, and we don't cut corners. Digital brochure printing allows you to create a brochure that sends this message at very reasonable cost.
Traditional offset brochure printing requires film and plates for each color. Unless you need a large quantity of brochures the cost of the film and plates can can significantly increase the per unit price of each brochure. With digital printing these costs don't exist allowing you to create a full color professional brochure without spending a bundle.
The next time you're involved in a brochure printing project that doesn't require large volume, remember the digital option and ask about it when requesting quotes. Not every printer has digital equipment so make sure to ask, is their quote based on offset printing or digital printing. If the answer is offset make sure to get a digital quote as well, chances are you'll save a lot of money on a high quality professional brochure.