Standing out and getting noticed is always a concern for any business, but in recent years, it's 
become even more critical. Today, you're not just competing with local organizations; you're potentially up against the entire Internet.
Walk through any supermarket or major retailer like Target or Walmart and it's clear that companies big and small invest a fortune to package their product in a way that stands out from the crowd. But what if your product is information, or more specifically important documents that your customer must retain and refer to over and over again?
- What if you're a real estate or title company and your product is hundreds of pages of important documents signed at closing?
- What if you're a hospital and you must provide numerous discharge documents and important instructions to patients leaving your facility?
- What if you're a manufacturing company providing information to your entire dealer network?
An accordion folder is the solution; it provides a perfect way to package your material and make sure it gets noticed.
Be Noticed
One of the biggest benefits of an accordion folder is that it's far more useful than any sort of regular folder. It holds far more, it expands as needed, it's easier to insert tabs and liners to organize the materials within it, and it stands apart from a standard two pocket folder.
This makes them perfect for:
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Packets of patient medical information
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Insurance paperwork that needs to be signed
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Sales and promotional materials
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University recruitment folders
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Manufacturer's official documentation
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Sports team management portfolios and playbooks
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Artists and writers carrying their portfolios
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And more!
If a big part of your product is important documents that the customer needs to keep and refer back to, then an accordion folder is a durable, professional package that not only meets your customers needs but also promotes your business. The plastic models, especially last for years and continue to promote your brand as customers check and re-check their important documents. Since they can be fully customized with high-resolution graphics, you'll have people carrying around little pieces of your company in no time!
They look nice and promote your brand, which is crucial when all you've got is time for an elevator pitch. Every little bit helps, and a professionally-designed plastic accordion folder with custom-fit graphics creates a product package that looks like a million dollars and stands out from the crowd.
Save Money
Used in the right way, an accordion folder can help companies cut costs and save money. Hospitals have found that accordion folders used as a discharge kit actually lower re-admission rates, often saving them tens of thousands for every patient who avoids re-admission by following the numerous discharge instructions that are presented in an organized, easy to use accordion folder.
Schools have found that materials sent to parents and guardians in these folders are similarly seen far more often saving time and preventing them having to answer numerous questions later on.
In any virtually situation where you have a packet of information you need to be seen, accordion folders get the job done. Too large to be easily discarded, too well-designed and eye-catching to ignore. They're the product packaging that people can't resist opening up to explore.
An accordion folder can have dozens of uses in your own office as well! They're perfect to give out to any staff members who ever have contact with the public. Just seeing these under your employees' arms will make an impression. It's bright, clear branding that can't be missed by passers-by.
Better Packaging Brings Better Clients
In uncertain economic times, one of the best ways to succeed is to look like you're already succeeding. Clever businesses take every shortcut they can find, and look for every bit of value for their money.
With dozens of uses, the accordion folder is an awesome multi-purpose product that puts your brand onto an enticing and useful product. These folders are a great organizational tool for your customers that will be used over and over constantly reminding customers of the services you provide.
From vital legal information to case studies, accordion folders ensure they're seen by the right people.
