Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

Robert Higgins

Recent Posts

Business cards: Powerful pocket sized branding

Posted by Robert Higgins on Sat, May 29, 2010 @ 11:51 AM

Among  the simplest, lowest cost,and most powerful brand promotion tools available is right in your hand: your business card.    Simple, inexpensive, easy to carry, and expected in any encounter,  the ubiquitous business card is your brand image in your pocket.  It's probably the most common form of brand advertising, and your most common marketing opportunity.   It's the staple in the stable of your business printing

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Topics: Business Printing, Marketing, Promotional advertising, image building, Passion, branding, marketing campaign, Print on demand, Love Your Work

Are you REALLY saving money doing it all yourself?

Posted by Robert Higgins on Wed, Jan 7, 2009 @ 00:15 AM

    It's so easy to find low cost print resources on the internet these days.  Some simple printed items have become virtual commodities.     Of course, items like business cards and postcards really are quite simple, in and of themselves.   Even more complex products like  brochures, flyers, and sell sheets, even multi page catalogs -- there are plenty of online print shops touting the lowest prices on many of these items.  If you know exactly what you want, and can design it yourself, a quick web search will find you lots of choices -- way too many.    

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Topics: low cost print, brochures, marketing campaign, Distribution, flyers, sell sheets, catalogs, multi page catalogs, mailing services, printed piece, lowest prices

Weekly Planner Calendar Journal Books; promote your business

Posted by Robert Higgins on Thu, Jun 26, 2008 @ 06:58 AM

In this age of electronics and instant communications, many still swear by the old visual ink on paper technology of the weekly planner.  No startup time, (beyond perhaps having to open the book), schedule at a glance convenience is still a valued tool for many.   Indeed,  simplicity is part of the appeal.  When given as a gift by an advertiser to their clients, the brand is constantly reinforced as the users views the advertiser's brand constantly as they consult their planner for their schedule throughout the day.   Talk about targeted advertising.    Stay on their mind  constantly for as little as a penny per day.  

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Topics: Appointment book, calendars