Presentation folders can make a great impression when your sales team has a meeting with
a prospective client. Salespeople understand the importance of a great first impression. Showing up on time, professionally dressed, having a firm handshake are all reasons that you hired them. When they walk into that big meeting you want them to be prepared.
Your sales team is the customer’s perception of your company. Another perception is the materials that are left behind with the customer, and the professionalism of the way your sales team organizes that material. How you keep your name in front of the client and what you leave with the client will represent your brand and image after the presentation.
Some of the best items to share with your clients are branded items that have a useful purpose. Some of the best ‘leave behinds’ are branded pens and markers, logo branded sticky notes, and presentation folders.
Custom presentation folders can be created in various sizes, colors and materials, and they represent a great way to organize your sales materials, brochures and are a great answer. These high quality items can be developed with a custom design specific to your brand, image, colors and product. Better yet, they can be incorporated into a sales presentation to be sure your sales team makes the best impression. After the meeting, the marketing materials and the presentation folder will serve as a leave behind item, ensuring your materials stay organized and reviewable by the prospect.
Presentation folders can be constructed of paperboard, cardboard, or more durable materials such as plastic. Plastic folders make sense for certain industries like manufacturing, or professions where field work is common. A plastic folder is an excellent option for the construction industry where it might get tossed around a bit.
Imprinted pens and markers are always useful and come in handy when you are requesting a signature on a sales agreement or contract. Having a pen that your team can leave behind keeps your name on your customer’s desk and makes a useful tool. One of the best uses of pens is a local bank that has thousands of these pens circulating throughout the community at any given time. Because they are purchased in bulk, the pens wind up as one of the least expensive advertising programs!
Sticky notes are printed with your logo, and make a very useful way to highlight pages in a catalog or brochure. They can be added with other items in the folder, to be part of a package, and can be used to personalize the folder for the recipient.
Having useful items for the salesforce to coordinate their presentation emphasizes the importance of being organized for the sales call, and helps to present your team as a ‘best dressed’ sales team.
What other items do you find useful in your sales arsenal?
