When you give a promotional item to a client, you're tossing a metaphoric bottle into the oceans. You'll never know what happened to that item after it leaves your sight; you can only hope that it successfully leads them to one day call your firm for help.
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
Promotional items are a great way to keep your company's brand in front of prospective clients and referral sources. Not only do potential customers find the items useful, but the constant visual reminder of your logo, tagline and contact information furthers brand recognition.
Don't believe us? Consider these research studies:
It's the midst of summer and the last thing you are thinking about is New Years Eve, but from a business marketing perspective, perhaps now is the time you should be planning ahead? Not where to go to celebrate, but instead, printing custom calendars for your staff, your business associates, potential customers or current customers.
Businesses use promotional products all the time to keep their name in front of clients and prospects, there are thousands of products to choose from and hundreds of opportunities to give them out; the question is which products have the highest perceived value and more importantly provide the best return on investment?
In this age of electronics and instant communications, many still swear by the old visual ink on paper technology of the weekly planner. No startup time, (beyond perhaps having to open the book), schedule at a glance convenience is still a valued tool for many. Indeed, simplicity is part of the appeal. When given as a gift by an advertiser to their clients, the brand is constantly reinforced as the users views the advertiser's brand constantly as they consult their planner for their schedule throughout the day. Talk about targeted advertising. Stay on their mind constantly for as little as a penny per day.