Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

Printing is the most gorgeous form of advertising

Posted by Jack Valentine on Fri, Mar 26, 2010 @ 18:09 PM

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Topics: Brochure Printing, Business Printing, Marketing, Document folders, presentation folders, branding, Printed brochures, postcard printing, Miss America

Marketing and branding the Boston Red Sox way

Posted by Jack Valentine on Wed, Mar 17, 2010 @ 17:57 PM

The Boston Globe just documented why the Boston Red Sox are not only talented on the field, but happen to be some of the savviest marketers in the sports and entertainment business.

If you happen to live in New England, you know that Red Sox tickets are nearly impossible to buy at face value. Unless you get lucky with occasional Website lotteries, you absolutely have to know somebody or know somebody who knows somebody to even have the opportunity to purchase overpriced box seats.

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Topics: Business Printing, Advertising, Marketing, promotional merchandise, accordion folders, Document folders, presentation folders, branding, customized USB flash drives, Red Sox

Brochure Printing Creates Sales For Google

Posted by Jack Valentine on Mon, Nov 23, 2009 @ 08:30 AM

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Topics: Brochure Printing, Business Printing, Promotional advertising, Printed brochures, brochure printers

Pocket Folders Don't Bite; Bugs Do

Posted by Jack Valentine on Wed, Nov 4, 2009 @ 13:05 PM

On Flickr, the popular photo-sharing Website, a Pittsburgh artist known as "Mleak" has done some remarkably innovative work with corporate logos. She's taken the unprecedented step of turning live insects into promotional merchandise!
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Topics: Business Printing, Custom folder, Pocket folders, Marketing, Promotional advertising, promotional merchandise, Document folders, document holders, Presentation folder

Brochure printing; secrets that save money, volume 2

Posted by Chris Higgins on Mon, May 4, 2009 @ 09:25 AM

Brochure printing can be an expensive undertaking but not if you know the secrets to saving money. For brochure printing in small  quantities, say 1500 or less, think digital and think savings.

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Topics: Brochure Printing, Business Printing, saving money, Booklets, brochures, printing

Envelope printing; want to save some real money?

Posted by Chris Higgins on Mon, Apr 6, 2009 @ 08:47 AM

I was throwing away an envelope the other day and the postmark made me stop; the postage was $0.83; not that big of a deal if I was the only one receiving the letter but it was a form letter that probably went to thousands of people. $0.83 multiplied by thousands turns into real money pretty quick.

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Topics: Business Printing, Save money, Reduce cost, envelope printing, mailing services

Brochure printing, secrets that save money. Volume 1

Posted by Chris Higgins on Sun, Mar 29, 2009 @ 22:02 PM

Brochure printing can be an expensive endeavor particularly if you don't know some of the many ways to keep costs down. Keep the following secrets in mind the next time you're involved in a brochure printing project, or any printing project for that matter.

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Topics: Brochure Printing, Business Printing, Save money, Booklets, Reduce cost, brochures

Printing promotes; take a lesson from the leaders

Posted by Chris Higgins on Fri, Mar 13, 2009 @ 16:33 PM

So I'm sitting on an airplane enduring a long painful flight and I find myself staring at the napkins they gave me with a drink. Staring back at me is the airline logo along with some message about how great they are, and I'm thinking why put their logo on something that very soon will be in the trash. I mean I know what airline I'm on, I know where I'm going and how I'm getting there.

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Topics: Business Printing, Advertising, Marketing, branding

Brochure printing, 6 ways to save money.

Posted by Chris Higgins on Fri, Jan 30, 2009 @ 07:28 AM

If you're looking to save money on a brochure printing project, or any large printing project for that matter it pays to focus on the process. In 2006 Infotrends did a study that concluded for every $1 spent for printing there's as much as $6 spent in the process, therefore you can save a lot more by focusing on the entire process that you can by just focusing on the printing cost. See diagram below.

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Topics: Brochure Printing, Business Printing, Save money, Booklets, Reduce cost, brochures

Business printing | Using a distributor is like going to Walmart

Posted by Chris Higgins on Wed, Dec 17, 2008 @ 22:54 PM

For some reason many businesses that buy printing  think they are better off dealing directly with the manufacturer. they believe that if they are not buying direct from the factory then they are dealing with a broker and paying more.

Now the sentiment is one thing but the reality is another. with the exception of apple picking where you actually drive to the orchard and pay for the privilege of picking your own apples, almost everything you buy comes through a distribution channel that reduces the cost. Take the apple picking example: you can stop at the market (distributor, retailer, broker call it what you want) and buy a bag of apples for $5. Or you can go the direct route spend half a day in the car with the family, drive for an hour and pay $30 to pick your own. When you add in the gas and time, the cost can approach $100. Obviously you get a lot more in terms of family time and relaxation but when all you want is apples using the local distributor (market) costs a heck of a lot less.

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Topics: Business Printing, saving money, document holders, desk pad calendars, custom stationary, Walmart