Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

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Topics: Advertising, Promotional advertising, promotional merchandise, branded promotional items

For businesses that have valuable information to share with customers, there’s one promotional marketing gift that stands out above all others in practicality and capacity for delivering promotional results: promotional USB flash drives.

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Topics: green promo products, Promotional advertising, promotional gift, customized USB flash drives

While Americans are spending more time on line, the U.S. is nowhere near reaching the paperless society that once was predicted. Reports of the death of print are very much exaggerated.

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Topics: Advertising, Promotional advertising, promotional merchandise, branded promotional items

If you want to launch a successful marketing campaign or come up with a successful package for your product, start with color. Extensive marketing research has shown that of the senses, vision plays the greatest role in influencing purchasing decisions. For instance, a study by the secretariat of the Seoul International Color Expo 2004 found that 92.6 percent of respondents cited vision as the greatest influencer, compared to 5.6 percent for touch; and 0.9 percent each for hearing and smell.

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Topics: Advertising, Custom folder, Marketing, Promotional advertising, marketing campaign

Marketers have known for years both print and promotional advertising are effective mediums that drive results but it's always been assumed that neither print nor promotional products have the persuasive effect of television advertising. A recent study disproves that notion and confirms that promotional advertising by itself outranks television and that when promotional products are combined with either print or television the results are even better..

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Topics: Advertising, Promotional advertising, promotional merchandise, branded promotional items, marketing campaign

One of the most effective forms of advertising is promotional product advertising. On average, you visit your refrigerator more than ten times daily. For this reason, a refrigerator magnet is a great advertising tool. Imagine having your marketing message receive that much exposure for such a minimal cost. In fact, the numbers show that a family of four may be exposed to your marketing message and logo in excess of 14,000 times each year. Refrigerator magnets are cost effective and produce results.

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Topics: Advertising, Marketing, Promotional advertising, printed promotional items, printed promo items

Not long ago we published an article about "Marketing With Trash Bags" that discussed how Home Depot is able to get free advertising on every street in town by printing their bright orange logo on yard waste bags that line the street every day in the fall.

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Topics: Advertising, Marketing, Promotional advertising, printing

The Home Depot is a very well known brand, one reason for that is they never miss an opportunity to put their name and logo in front of as many people as possible, they even use trash bags as a marketing vehicle.

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Topics: Advertising, Marketing, Promotional advertising

I recently attended HUG 2010 a users group conference put on by inbound marketing company Hubspot. Hubspot provides software to help small and  medium size companies get found on the Internet. They are all about marketing they live and breath it,  their CEO just published a book "Marketing Lessons From the Grateful Dead"

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Topics: Marketing, Promotional advertising, promotional merchandise, promotional mugs

I have to be honest with you. I am neither a fan of the so-called octomom, the irresponsible woman who uses her reproductive organs for media attention; or PETA, the controversial animal rights organization that will do ANYTHING for media attention.

However, businesses can learn a lot about generating publicity from both of them.

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Topics: Booklet Printing, Business Printing, Promotional advertising, Document folders, marketing campaign, Scott Brown, lawn signs, Presentation folder, Red Sox, Custom posters