Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

Promotional Merchandise: Give And You Shall Receive

Posted by Chris Higgins on Thu, May 3, 2012 @ 09:37 AM

“Give and you shall receive” is a proven principle in life and business. Businesses have long seen the truth in this, receiving valuable, sales-generating appointments in return for giving useful promotional products to prospective customers.

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Topics: Advertising, promotional merchandise, branded promotional items, promotional products

5 Awesome Promotional Gifts That Pay Marketing Dividends

Posted by Chris Higgins on Mon, Apr 16, 2012 @ 09:52 AM

When you allocate a part of your business's valuable marketing budget to promotional products you want to spend wisely, choosing promotional merchandise that will deliver the greatest possible return and provide your company with maximum exposure.

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Topics: Advertising, green promo products, Marketing, promotional merchandise, customized USB flash drives, printed promotional items

Promotional Products Drive Traffic To Your Business

Posted by Chris Higgins on Mon, Apr 2, 2012 @ 09:48 AM

While Americans are spending more time on line, the U.S. is nowhere near reaching the paperless society that once was predicted. Reports of the death of print are very much exaggerated.

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Topics: Advertising, Promotional advertising, promotional merchandise, branded promotional items

Study Confirms Print & Promotional Advertising More Effective Than TV

Posted by Chris Higgins on Tue, Mar 20, 2012 @ 09:15 AM

Marketers have known for years both print and promotional advertising are effective mediums that drive results but it's always been assumed that neither print nor promotional products have the persuasive effect of television advertising. A recent study disproves that notion and confirms that promotional advertising by itself outranks television and that when promotional products are combined with either print or television the results are even better..

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Topics: Advertising, Promotional advertising, promotional merchandise, branded promotional items, marketing campaign

Secondary Marketing with Promotional Merchandise

Posted by Chris Higgins on Thu, Oct 21, 2010 @ 22:32 PM

I recently attended HUG 2010 a users group conference put on by inbound marketing company Hubspot. Hubspot provides software to help small and  medium size companies get found on the Internet. They are all about marketing they live and breath it,  their CEO just published a book "Marketing Lessons From the Grateful Dead"

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Topics: Marketing, Promotional advertising, promotional merchandise, promotional mugs

Marketing and branding the Boston Red Sox way

Posted by Jack Valentine on Wed, Mar 17, 2010 @ 17:57 PM

The Boston Globe just documented why the Boston Red Sox are not only talented on the field, but happen to be some of the savviest marketers in the sports and entertainment business.

If you happen to live in New England, you know that Red Sox tickets are nearly impossible to buy at face value. Unless you get lucky with occasional Website lotteries, you absolutely have to know somebody or know somebody who knows somebody to even have the opportunity to purchase overpriced box seats.

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Topics: Business Printing, Advertising, Marketing, promotional merchandise, accordion folders, Document folders, presentation folders, branding, customized USB flash drives, Red Sox

Printing Turns T Shirt Into Branding Opportunity

Posted by Jack Valentine on Thu, Dec 3, 2009 @ 19:01 PM

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Topics: Promotional advertising, promotional merchandise, branding, marketing campaign, Presentation folder, promotional products, Funny, Love Your Work

Promotional advertising works even when you're doing laundry

Posted by Jack Valentine on Mon, Nov 16, 2009 @ 22:31 PM

 The advertising giant BBDO West recently teamed up with Goodwill and Levi's to promote the message of recycling used clothing.

The suggestion to donate your jeans to Goodwill when you no longer want them (or maybe gain too much weight?!) appears just below the washing, drying and ironing instructions on the laundry tag.

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Topics: Advertising, Custom folder, Pocket folders, Promotional advertising, promotional merchandise, Document folders, branding, Presentation folder, promotional products, envelope printing

Pocket Folders Don't Bite; Bugs Do

Posted by Jack Valentine on Wed, Nov 4, 2009 @ 13:05 PM

On Flickr, the popular photo-sharing Website, a Pittsburgh artist known as "Mleak" has done some remarkably innovative work with corporate logos. She's taken the unprecedented step of turning live insects into promotional merchandise!
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Topics: Business Printing, Custom folder, Pocket folders, Marketing, Promotional advertising, promotional merchandise, Document folders, document holders, Presentation folder

Promotional merchandise; why low-tech thrives in a high-tech world

Posted by Jack Valentine on Thu, Oct 8, 2009 @ 21:59 PM

Print advertising is dead, they say. Conde Nast is closing magazines because of plummeting ad pages. Newspapers are shrinking into pamphlets, and quite frankly, it's a miracle there's even a physical phone book with Yellow Pages ads anymore.

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Topics: Pocket folders, promotional merchandise, Document folders, presentation folders, promotional calendars, printed folders, Simpsons ride, matchbook collecting