Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

Is Promotional Merchandise More Valuable Than A Super Bowl Ad?

Posted by Chris Higgins on Thu, Jan 31, 2013 @ 09:38 AM

Have you heard what companies are shelling out for 30 seconds of advertising at this weekends Super Bowl, $3,800,000 for 30 seconds. That's a lot of cash no matter how you slice it but when you look at it from a cost per impression basis it doesn't come close to the cost per impression of promotional merchandise.

Read More

Topics: Advertising, Promotional advertising, promotional merchandise, branded promotional items, promotional products

Promotional Merchandise: Give And You Shall Receive

Posted by Chris Higgins on Thu, May 3, 2012 @ 09:37 AM

“Give and you shall receive” is a proven principle in life and business. Businesses have long seen the truth in this, receiving valuable, sales-generating appointments in return for giving useful promotional products to prospective customers.

Read More

Topics: Advertising, promotional merchandise, branded promotional items, promotional products

Ideas For Using QR Codes In Printing And Promotional Items

Posted by Jody Raines on Fri, Jun 17, 2011 @ 07:25 AM

Printing promotional items or mailers with QR or Quick Response codes is becoming more and more popular as smart phones such as the Android, Blackberry and iPhone become more prevalent.  With a simple app that can be downloaded and installed on the phone, the phone becomes a portal of opportunity for online commerce. 

Read More

Topics: promo items, promotional products, direct mail invitations

5 Tips For Creating Memorable Direct Mail Invitations

Posted by Jody Raines on Fri, Apr 15, 2011 @ 16:19 PM

Read More

Topics: promo items, promotional products, direct mail invitations

Printing can make you a star -- for much less than you think

Posted by Jack Valentine on Thu, Feb 4, 2010 @ 18:02 PM

Read More

Topics: flash drives, Marketing, promotional product, usb flash drives, promotional gift, promotional products, desk calendar, promotional mugs

Boost Your Brand: An Ingenious Marketing Idea That Spreads The Word

Posted by Jack Valentine on Wed, Dec 16, 2009 @ 21:45 PM

Read More

Topics: Advertising, Pocket folders, Marketing, Promotional advertising, low cost print, branding, postcard printing, promotional products, tourism promotion

Printing Turns T Shirt Into Branding Opportunity

Posted by Jack Valentine on Thu, Dec 3, 2009 @ 19:01 PM

Read More

Topics: Promotional advertising, promotional merchandise, branding, marketing campaign, Presentation folder, promotional products, Funny, Love Your Work

Promotional advertising works even when you're doing laundry

Posted by Jack Valentine on Mon, Nov 16, 2009 @ 22:31 PM

 The advertising giant BBDO West recently teamed up with Goodwill and Levi's to promote the message of recycling used clothing.

The suggestion to donate your jeans to Goodwill when you no longer want them (or maybe gain too much weight?!) appears just below the washing, drying and ironing instructions on the laundry tag.

Read More

Topics: Advertising, Custom folder, Pocket folders, Promotional advertising, promotional merchandise, Document folders, branding, Presentation folder, promotional products, envelope printing

Promotional Advertising; taken to the extreme

Posted by Chris Higgins on Wed, Apr 1, 2009 @ 15:13 PM

Promotional advertising and promotional products are all about putting your message on products that people use, and will see again and again. Usually it's targeted advertising, using specific products for a targeted market and maintaining control over who gets the promotion.

Read More

Topics: Advertising, Marketing, Promotional advertising, branding, promotional products

Print media is dead, but printing is alive!

Posted by Chris Higgins on Sat, Feb 28, 2009 @ 18:37 PM

The Rocky Mountain News published its last issue on Friday February 27th 2009, just two months shy of its 150th anniversary. In San Francisco the main newspaper, the San Francisco Chronicle, is on its last legs and may shut down leaving San Francisco without a major newspaper. Today I watched a video HubSpot TV - Print Industry Crash with Paul Gillin that spent 20 minutes talking about the fact that newspapers are dead.

Read More

Topics: Marketing, branding, printing, promotional products