Have you heard what companies are shelling out for 30 seconds of advertising at this weekends Super Bowl, $3,800,000 for 30 seconds. That's a lot of cash no matter how you slice it but when you look at it from a cost per impression basis it doesn't come close to the cost per impression of promotional merchandise.
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
Is Promotional Merchandise More Valuable Than A Super Bowl Ad?
Posted by Chris Higgins on Thu, Jan 31, 2013 @ 09:38 AM
Topics: Advertising, Promotional advertising, promotional merchandise, branded promotional items, promotional products
Promotional Merchandise: Give And You Shall Receive
Posted by Chris Higgins on Thu, May 3, 2012 @ 09:37 AM
“Give and you shall receive” is a proven principle in life and business. Businesses have long seen the truth in this, receiving valuable, sales-generating appointments in return for giving useful promotional products to prospective customers.
Topics: Advertising, promotional merchandise, branded promotional items, promotional products
Ideas For Using QR Codes In Printing And Promotional Items
Posted by Jody Raines on Fri, Jun 17, 2011 @ 07:25 AM
Printing promotional items or mailers with QR or Quick Response codes is becoming more and more popular as smart phones such as the Android, Blackberry and iPhone become more prevalent. With a simple app that can be downloaded and installed on the phone, the phone becomes a portal of opportunity for online commerce.
Topics: promo items, promotional products, direct mail invitations
5 Tips For Creating Memorable Direct Mail Invitations
Posted by Jody Raines on Fri, Apr 15, 2011 @ 16:19 PM
Topics: promo items, promotional products, direct mail invitations
Printing can make you a star -- for much less than you think
Posted by Jack Valentine on Thu, Feb 4, 2010 @ 18:02 PM
Topics: flash drives, Marketing, promotional product, usb flash drives, promotional gift, promotional products, desk calendar, promotional mugs
Boost Your Brand: An Ingenious Marketing Idea That Spreads The Word
Posted by Jack Valentine on Wed, Dec 16, 2009 @ 21:45 PM
Topics: Advertising, Pocket folders, Marketing, Promotional advertising, low cost print, branding, postcard printing, promotional products, tourism promotion
Printing Turns T Shirt Into Branding Opportunity
Posted by Jack Valentine on Thu, Dec 3, 2009 @ 19:01 PM
Topics: Promotional advertising, promotional merchandise, branding, marketing campaign, Presentation folder, promotional products, Funny, Love Your Work
Promotional advertising works even when you're doing laundry
Posted by Jack Valentine on Mon, Nov 16, 2009 @ 22:31 PM
The advertising giant BBDO West recently teamed up with Goodwill and Levi's to promote the message of recycling used clothing.
The suggestion to donate your jeans to Goodwill when you no longer want them (or maybe gain too much weight?!) appears just below the washing, drying and ironing instructions on the laundry tag.
Topics: Advertising, Custom folder, Pocket folders, Promotional advertising, promotional merchandise, Document folders, branding, Presentation folder, promotional products, envelope printing
Promotional Advertising; taken to the extreme
Posted by Chris Higgins on Wed, Apr 1, 2009 @ 15:13 PM
Promotional advertising and promotional products are all about putting your message on products that people use, and will see again and again. Usually it's targeted advertising, using specific products for a targeted market and maintaining control over who gets the promotion.
Topics: Advertising, Marketing, Promotional advertising, branding, promotional products
The Rocky Mountain News published its last issue on Friday February 27th 2009, just two months shy of its 150th anniversary. In San Francisco the main newspaper, the San Francisco Chronicle, is on its last legs and may shut down leaving San Francisco without a major newspaper. Today I watched a video HubSpot TV - Print Industry Crash with Paul Gillin that spent 20 minutes talking about the fact that newspapers are dead.
Topics: Marketing, branding, printing, promotional products