Stanford University is committed to expanding educational opportunities for underprivileged students, so much so that they created a foundation to spread the word about low cost or even no cost opportunities available at some of America's best universities.
Expanding Educational Opportunities is a foundation designed to inform underprivledged students about low and no cost educational opportunities at some of the best universities in the country. Many of these promising students have no idea that they might be eligible to attend universities like Stanford, Harvard, or MIT for free.
The primary method for distributing the information is direct mail and they recently upgraded their information package by replacing a standard two pocket presentation folder with a more useful accordion folder.
The presentation folder didn't have the lasting value they were looking for, they wanted something the recipient would actually keep and use as an ongoing organizational tool. An accordion folder with a set of color coded tabs to organize the paperwork fit the bill perfectly.
Applying to college is a daunting task that requires research, information and organization. The foundation felt that while a standard pocket folder provides a nice package an accordion folder is not only a package for the important information they provide it also becomes a useful organizational tool the students can use as they navigate the entire process.
Pocket folders are packaging for the information age, they are used in almost every industry from health care to banking, from real estate to education. With a little creativity a pocket folder can become more than just a package for delivering information, it can become a useful tool that the recipient uses over and over again.