Case Studies | Money Saving Tips

Can An Accordion Folder Reduce Health Care Costs?

Posted by Chris Higgins on Thu, May 24, 2012 @ 08:34 AM

17 billion dollars, that's the cost of avoidable readmissions to the hospital as documented by the Dartmouth Institute.  Billion with a B, some serious cash and doesn't include the emotional and physical cost to each individual patient that returns to the hospital often within 30 days of being released.

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Topics: Advertising, Custom folder, accordion folders

Color in Printing: RGB and CMYK Do You Know The Difference

Posted by Chris Higgins on Wed, Apr 11, 2012 @ 09:48 AM

When ordering printed marketing materials or promotional items with your brand colors, it pays to know that the colors you see on a proof on your computer screen will not necessarily match the colors of the finished, printed product.

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Topics: Business Printing, Advertising, Marketing

4 Critical Things To Know About Promotional USB Flash Drives

Posted by Chris Higgins on Tue, Apr 3, 2012 @ 10:40 AM

Promotional USB flash drives are a great business gift and a fantastic way to promote your brand; with more and more data being transferred electronically they are becoming an indispensable tool that your customers can use over and over again.

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Topics: Advertising, flash drives, Marketing, Promotional advertising

Bank Uses Accordion Folder As Perfect Cross Selling Tool

Posted by Chris Higgins on Mon, Mar 26, 2012 @ 11:20 AM

Every business person knows it's much easier, and less expensive to sell something to an existing customer than it is to find and acquire a brand new customer. The standard rule of thumb is that it costs six times more to sell something to a prospect as it does to sell that same thing to an existing customer. That stat alone should provide plenty of incentive to focus a significant portion of your marketing budget on educating and cross selling existing customers.

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Topics: Business Printing, Advertising, Custom folder, accordion folders, document holders

Pocket Folders: Passport To A Better Life For Animals

Posted by Chris Higgins on Mon, Dec 20, 2010 @ 08:55 AM

Pocket folders come in many shapes and sizes and serve many purposes, The Humane Society of Silicon Valley uses a pocket folder to create a better life for animals in their community.

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Topics: Business Printing, Advertising, Custom folder, Pocket folders

Accordion Folders Generate Referrals For Remax Agents

Posted by Chris Higgins on Wed, Nov 3, 2010 @ 21:18 PM

Real estate is a tough business; the competition is everywhere and name recognition carries a lot of weight. Many consumers pick an agent based on how often they see the agent's sign in front of a house for sale.  The thinking is, if I see a lot of their signs they must sell a lot of houses, if they sell a lot of houses they must be good at it, so I'll hire them to sell mine.

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Topics: Advertising, accordion folders, Document folders, image building