Fame isn't cheap.
According to the Advertising Age trade journal, celebrities such as Britney Spears pay $25,000 to the Hollywood Chamber of Commerce for the privilege of having their name emblazoned on the heralded Walk of Fame.
Now, in an effort to raise fast money during these crummy economic times, the Walk of Fame is offering a limited five stars to companies at a whopping $1,000,000 fee. L'Oreal cosmetics and Absolut Vodka bought the first two spots.
Imagine, a million bucks for the opportunity for millions of people to drag their muddy feet across your company logo. Marketers figure that they are not only getting seen by tons of tourists, but their product names are physically associated with consumers' favorite movie, television and music stars.
If you had a million dollars for a marketing campaign, you could buy the measley sidewalk star, or you could impress the heck out your clients with a promotional gift they will want to keep and will inevitably remind them of you.
Look what one million bucks will buy you in customized printed items or promotional products:
- 200,000 Promotional USB Flash Drives @ $5.00/ea
- 250,000 Custom Day Planners/Appointment Books @ $4.00/ea
- 266,667 Document Organizers /Document Holders @ $3.75/ea
- 285,714 Customized Printed Umbrellas @ $3.50/ea
- 333,333 Promotional Mugs @ $3.00/ea
- 500,000 Desk Pad Calendars @ $2.00/ea
- 1,000,000 Custom Note Cubes @ $1.00/ea
The other advantage over a Hollywood star (not that you are thinking about buying one) is that with promotional items, you get to strategically decide who gets the gift. Who do you want staring at your Website URL all year long when they look at their desk calendar or take a sip from their custom coffee mug?
You slap your logo on a sidewalk and likely 90 percent or more of the pedestrians just want to walk on you and aren't in the frame of mind for purchasing goods or services.
But if you are into the Hollywood lifestyle, we can print a gold star (with your name, too) on virtually any promotional product you wish!