Premia relocation services had a problem, as a national relocation service with customers all over the country they created a long lasting, memorable and useful package their customers keep after using their services. A branded plastic accordion folder that's durable, customizable, easy to use and a great tool that their customers use again and again.
Case Studies | Money Saving Tips
17 billion dollars, that's the cost of avoidable readmissions to the hospital as documented by the Dartmouth Institute. Billion with a B, some serious cash and doesn't include the emotional and physical cost to each individual patient that returns to the hospital often within 30 days of being released.
Every business person knows it's much easier, and less expensive to sell something to an existing customer than it is to find and acquire a brand new customer. The standard rule of thumb is that it costs six times more to sell something to a prospect as it does to sell that same thing to an existing customer. That stat alone should provide plenty of incentive to focus a significant portion of your marketing budget on educating and cross selling existing customers.
Can an accordion folder possibly be worth $40,000 to a hospital? It can if it saves them that much or more.
Stanford University is committed to expanding educational opportunities for underprivileged students, so much so that they created a foundation to spread the word about low cost or even no cost opportunities available at some of America's best universities.
Real estate is a tough business; the competition is everywhere and name recognition carries a lot of weight. Many consumers pick an agent based on how often they see the agent's sign in front of a house for sale. The thinking is, if I see a lot of their signs they must sell a lot of houses, if they sell a lot of houses they must be good at it, so I'll hire them to sell mine.