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5 Ways to Increase Brand Awareness Using Customized Notepads

Posted by Chris Higgins on Sat, Jul 13, 2013 @ 07:00 AM

Making your business stand out among competitors can be a challenge. With so many ways to Customized Notepadsdisseminate information, it's easy for your message to get lost in the crowd.

Savvy business owners must ensure their brands get seen by potential clients and referral sources in meaningful and lasting ways. Content marketing can help your business's website be found online, and traditional advertising mechanisms offer businesses a way increase overall brand awareness.

However, don't forget to include more time tested methods such as promotional products, not only are they proven to be effective but they offer one of the lowest costs per impression you'll find anywhere. Take customized notepads for example this simple promotional tool is not only useful, just think of how often you're searching for a notepad to jot down and idea or important information, but  50 page customized notepads will showcase your brand a minimum of 50 times.

Available in a variety of sizes and styles, customized notepads are a cost-effective way to advertise that provides potential clients something they need and will use often. Customers will see your business's logo, tag line and contact information on a daily basis when they jot down notes or brainstorm ideas. Plus, sheets from notepads are often used as a quick way to pass information on to others. Therefore, your brand gets shared with more than just your intended target. There's simply no way to estimate how many people will see your brand!

Even with all these advantages, you should give some thought to how you'll distribute your business's customized notepads. You don't just want to hand off a notepad to a potential referral source and expect to make a lasting impression. You must think about packaging and delivery. This is a great opportunity to think outside the box, and show just how creative you can be!

Here are some creative ways to increase brand awareness using customized notepads.

1. Coffee break, anyone?

Coffee is a great way to build rapport with a potential client. If you have purchased coffee mugs with your business's logo, consider using them as a delivery vessel for your notepads. Add a small bag of ground coffee, a customized pen and your customized notepads. Tie a matching bow around the mug and you've got an attractive gift! If you don't have personalized coffee mugs, pick up inexpensive, generic mugs at a discount store.

2. Summer Survival Kits

Use a small basket to include a small container of sunscreen, inexpensive pair of novelty sunglasses, branded pen and a customized notepad. You might even use colorful drink umbrellas to dress up the package. It's important to make sure it's the right season to deliver gifts like these. Memorial Day, July 4th or Labor Day might be appropriate.

3. The Swap Shopsticky note cubes

If you have a lot of foot traffic in your business or if you do a lot of trade shows, consider setting up an exchange program of sorts with potential clients. People love to pick up freebies and other giveaways, but don't give them away for free. Ask them to exchange a business card for an attractively packaged notepad and pen set. You'll get to add names to your contact list, and they'll get a useful item to remember you by.

4. Make your pitch

During meetings or sales presentations with potential clients, give them a custom pocket folder that includes information about your business. Along with collateral materials like fliers or brochures and promotional items like branded pens and magnets. Include a customized notepad, It allows the client to take notes and write down questions during the encounter. It will also be something he or she will use after the meeting concludes.

5. Welcome Home

Realtors will find customized notepads invaluable to creating a lasting relationship with clients. These helpful items can be used throughout the sales process. For example, a realtor might present a potential home buyer with customized notepads during home tours so they can jot down measurements, questions and other important information. When the deal closes,the realtor can include a notepad in a thoughtful "welcome home" gift that's left at the new homeowners new place.

There's no doubt that customized notepads can increase your business's brand awareness. You just have to get creative when using them to build contacts and referrals. 

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Topics: custom stationary, Customized Notepads, sticky notes