Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

Combine Promotional Merchandise With The Web For Big Results

Posted by Chris Higgins on Fri, Jan 25, 2013 @ 11:10 AM

The Internet has changed marketing forever and created entirely new marketing channels, without the Internet there'd be no such thing as email marketing, SEO, or Inbound Marketing. But that doesn't mean traditional marketing is dead, in fact in some areas, such as promotional merchandise and even printing, the rise of the Internet has made old school marketing even more valuable.

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Topics: Advertising, Marketing, Promotional advertising, promotional merchandise, printed promotional items

5 Awesome Promotional Gifts That Pay Marketing Dividends

Posted by Chris Higgins on Mon, Apr 16, 2012 @ 09:52 AM

When you allocate a part of your business's valuable marketing budget to promotional products you want to spend wisely, choosing promotional merchandise that will deliver the greatest possible return and provide your company with maximum exposure.

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Topics: Advertising, green promo products, Marketing, promotional merchandise, customized USB flash drives, printed promotional items

Color Makes Your Printed Marketing More Effective

Posted by Chris Higgins on Fri, Apr 6, 2012 @ 09:54 AM

You’ve probably been advised to choose your words carefully when approaching certain people about sensitive subjects – or when crafting a marketing message to convincingly sell your products or services.

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Topics: Advertising, Marketing, branding, branded promotional items

Color Your Way to Successful Promotional Marketing

Posted by Chris Higgins on Wed, Mar 28, 2012 @ 10:24 AM

If you want to launch a successful marketing campaign or come up with a successful package for your product, start with color. Extensive marketing research has shown that of the senses, vision plays the greatest role in influencing purchasing decisions. For instance, a study by the secretariat of the Seoul International Color Expo 2004 found that 92.6 percent of respondents cited vision as the greatest influencer, compared to 5.6 percent for touch; and 0.9 percent each for hearing and smell.

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Topics: Advertising, Custom folder, Marketing, Promotional advertising, marketing campaign

5 Ways Promotional Products Improve Your Marketing

Posted by Chris Higgins on Wed, Mar 14, 2012 @ 09:30 AM

One of the most effective forms of advertising is promotional product advertising. On average, you visit your refrigerator more than ten times daily. For this reason, a refrigerator magnet is a great advertising tool. Imagine having your marketing message receive that much exposure for such a minimal cost. In fact, the numbers show that a family of four may be exposed to your marketing message and logo in excess of 14,000 times each year. Refrigerator magnets are cost effective and produce results.

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Topics: Advertising, Marketing, Promotional advertising, printed promotional items, printed promo items

5 Considerations To Ordering Custom USB Flash Drives

Posted by Jody Raines on Thu, Feb 17, 2011 @ 10:06 AM

Custom branded USB Drives are a neat promo item that have quickly become a promotional item favorite.  Why? They are useful, a great way to share information, very functional and highly transportable.  In fact, sending large files such as pictures or documents may not be easy due to email limitations, but these larger files can be shared on a USB drive. 

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Topics: Advertising, flash drives, Marketing, usb flash drives, customized USB flash drives

Printing And Marketing; Color And Design Matter

Posted by Chris Higgins on Tue, Dec 14, 2010 @ 09:00 AM

Not long ago we published an article about "Marketing With Trash Bags" that discussed how Home Depot is able to get free advertising on every street in town by printing their bright orange logo on yard waste bags that line the street every day in the fall.

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Topics: Advertising, Marketing, Promotional advertising, printing

Marketing With Trash Bags

Posted by Chris Higgins on Mon, Nov 22, 2010 @ 08:33 AM

The Home Depot is a very well known brand, one reason for that is they never miss an opportunity to put their name and logo in front of as many people as possible, they even use trash bags as a marketing vehicle.

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Topics: Advertising, Marketing, Promotional advertising

Secondary Marketing with Promotional Merchandise

Posted by Chris Higgins on Thu, Oct 21, 2010 @ 22:32 PM

I recently attended HUG 2010 a users group conference put on by inbound marketing company Hubspot. Hubspot provides software to help small and  medium size companies get found on the Internet. They are all about marketing they live and breath it,  their CEO just published a book "Marketing Lessons From the Grateful Dead"

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Topics: Marketing, Promotional advertising, promotional merchandise, promotional mugs

Web To Print, What about Print To Web?

Posted by Chris Higgins on Sat, Oct 16, 2010 @ 08:15 AM

Web to print has made a lot of news over the last couple of years and for good reason, it saves companies a ton of time and money. In a nutshell Web To Print allows businesses to manage, purchase, and proof all their printed marketing material and promotional items on line. Web to print can save marketing and procurement departments huge amounts of time and give them complete control right from their desktop.

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Topics: Advertising, Marketing, postcard printing, Web to Print