Printing the next brochures may be on the agenda, but before they are printed there is the design that must be taken into consideration. The content is written, and you have a rough layout, but there are three principals of color that must be taken into consideration.
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
Topics: branding, brochures, printing, promotional items
People have been talking about the death of printing for years but printing ain't dead, in some ways it's more powerful than ever.
Topics: Business Printing, printing, ROI, Web to Print
Printing And Marketing; Color And Design Matter
Posted by Chris Higgins on Tue, Dec 14, 2010 @ 09:00 AM
Not long ago we published an article about "Marketing With Trash Bags" that discussed how Home Depot is able to get free advertising on every street in town by printing their bright orange logo on yard waste bags that line the street every day in the fall.
Topics: Advertising, Marketing, Promotional advertising, printing
Printing is essential for Scott Brown or any branding revolution
Posted by Jack Valentine on Fri, Feb 26, 2010 @ 11:36 AM
Topics: Advertising, low cost print, Document folders, presentation folders, branding, printing, marketing campaign, Thomas Paine, Scott Brown, political signs, lawn signs, bumperstickers
Brochure printing; secrets that save money, volume 2
Posted by Chris Higgins on Mon, May 4, 2009 @ 09:25 AM
Brochure printing can be an expensive undertaking but not if you know the secrets to saving money. For brochure printing in small quantities, say 1500 or less, think digital and think savings.
Topics: Brochure Printing, Business Printing, saving money, Booklets, brochures, printing
The Rocky Mountain News published its last issue on Friday February 27th 2009, just two months shy of its 150th anniversary. In San Francisco the main newspaper, the San Francisco Chronicle, is on its last legs and may shut down leaving San Francisco without a major newspaper. Today I watched a video HubSpot TV - Print Industry Crash with Paul Gillin that spent 20 minutes talking about the fact that newspapers are dead.
Topics: Marketing, branding, printing, promotional products
Printing Fanatic: crazy or passionate? either way he loves printing
Posted by Chris Higgins on Wed, Nov 12, 2008 @ 11:55 AM
Its always refreshing to find someone that really loves what they do and is totally passionate about their work. To most people printing is just printing but to this crazy Canadian printing is a passion and he's not afraid to let everyone know about it.
Topics: Business Printing, Marketing, Passion, printing, Funny, Love Your Work