Printing the next brochures may be on the agenda, but before they are printed there is the design that must be taken into consideration. The content is written, and you have a rough layout, but there are three principals of color that must be taken into consideration.
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
People have been talking about the death of printing for years but printing ain't dead, in some ways it's more powerful than ever.
Not long ago we published an article about "Marketing With Trash Bags" that discussed how Home Depot is able to get free advertising on every street in town by printing their bright orange logo on yard waste bags that line the street every day in the fall.
Brochure printing can be an expensive undertaking but not if you know the secrets to saving money. For brochure printing in small quantities, say 1500 or less, think digital and think savings.
The Rocky Mountain News published its last issue on Friday February 27th 2009, just two months shy of its 150th anniversary. In San Francisco the main newspaper, the San Francisco Chronicle, is on its last legs and may shut down leaving San Francisco without a major newspaper. Today I watched a video HubSpot TV - Print Industry Crash with Paul Gillin that spent 20 minutes talking about the fact that newspapers are dead.
Its always refreshing to find someone that really loves what they do and is totally passionate about their work. To most people printing is just printing but to this crazy Canadian printing is a passion and he's not afraid to let everyone know about it.