Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

A Custom-Printed Accordion Folder Can Help Build Your Company's Brand

Posted by Chris Higgins on Tue, Jul 30, 2013 @ 07:00 AM

You put a lot of time and money into building your company’s brand. Choosing the right packaging for the right situation can be very effective in supporting your brand management efforts. Packaging is a big part of the overall feeling a customer has after working with your company, make sure that when the transaction is complete your clients walk away with a quality package that will make them remember you and the services you provide.

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Topics: accordion folders, branded promotional items

Simple Business Branding With Custom Sticky Note Cubes

Posted by Chris Higgins on Sat, Jul 27, 2013 @ 07:00 AM

When you're working on building a brand, few things matter more than impressions. Every time someone sees your logo, or your motto, or your colors and they think of you, that makes that person more likely to remember you when they need help.

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Topics: branded promotional items, Customized Notepads, sticky note cubes

Using A Custom Appointment Book To Promote Your Business

Posted by Chris Higgins on Thu, Jul 25, 2013 @ 07:00 AM

When you give a promotional item to a client, you're tossing a metaphoric bottle into the oceans. You'll never know what happened to that item after it leaves your sight; you can only hope that it successfully leads them to one day call your firm for help.

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Topics: promotional products, Appointment book, Custom Appointment Book

5 Reasons To Use A Travel Document Folder

Posted by Chris Higgins on Tue, Jul 23, 2013 @ 07:00 AM

When you're handing off documentation to your clients, how are they receiving it?
Anyone in any corner of the transportation industry know how much paperwork there is to deal with. Customers usually walk away from your desks with a fistful of folded papers, at the least, and often full envelopes stuffed full of various finely-typed material.

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Topics: branded promotional items, travel document folder, travel document organizer

Tips For Designing An Effective Travel Document Organizer

Posted by Chris Higgins on Sat, Jul 20, 2013 @ 07:00 AM

Details matter in the travel industry. With margins often razor-thin, you should be looking for every opportunity to fine-tune and optimize your operations. Something as minor as the travel document organizer design you choose can help shave dollars off your overhead, or add dollars to your upsales.

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Topics: branded promotional items, travel document folder, travel document organizer

A Custom Appointment Book: The Gift That Keeps On Giving

Posted by Chris Higgins on Tue, Jul 16, 2013 @ 07:00 AM

Promotional items are a great way to keep your company's brand in front of prospective clients and referral sources. Not only do potential customers find the items useful, but the constant visual reminder of your logo, tagline and contact information furthers brand recognition.
Don't believe us? Consider these research studies:

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Topics: branded promotional items, Appointment book, Custom Appointment Book

5 Ways to Increase Brand Awareness Using Customized Notepads

Posted by Chris Higgins on Sat, Jul 13, 2013 @ 07:00 AM

Making your business stand out among competitors can be a challenge. With so many ways to disseminate information, it's easy for your message to get lost in the crowd.

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Topics: custom stationary, Customized Notepads, sticky notes

5 Ways To Use A Portfolio Folder As An Effective Marketing Tool

Posted by Chris Higgins on Thu, Jul 11, 2013 @ 07:00 AM

A portfolio folder is the perfect packaging solution when you have a large stack of full-sized papers or other documents that need to be given to a prospect, lead, or client. Far sturdier than a standard manila folder, and with greater capacity, these folders tell people they're dealing with a enterprise that understands when details matter.Custom portfolio folders take an everyday item and turn it into a marketing tool, that enhances your brand and can generate referrals in the process.Here are five great reasons to add branded portfolio folders to your selection of promotional items. They pay for themselves, and more quickly than you might think!

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Topics: printed promotional items, Portfolio Folder, Portfolio Folders

Survey Finds Consumers Prefer Printed Marketing Materials Over Social Media

Posted by Chris Higgins on Tue, Jul 9, 2013 @ 07:00 AM

Online marketing communications--such as email campaigns, social media programs and digital brochures--seem to garner all the media attention when it comes to helping businesses connect with customers in today's competitive environment. But that doesn't mean your business strategy should dismiss the printed word. A well-done marketing brochure, catalog or other printed marketing piece can have big impact on engaging customers and building your brand, according to a new report by the Economist Intelligence Unit (EIU) and Lyris.

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Topics: Brochure Printing, digital printing, promotional product, promotional items, Printed Marketing Materials

13 Reasons An Accordion Folder Might Be Perfect For Your Business

Posted by Fred Spring on Sat, Jul 6, 2013 @ 07:00 AM

Are you looking for an affordable, high-quality way to package materials meant for the hands of leads, prospects, and customers?

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Topics: Custom folder, accordion folders, hospital records folder

Desk Pad Calendar: Best Way To Stay On Your Customer's Mind

Posted by Chris Higgins on Fri, Jul 5, 2013 @ 07:00 AM

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Topics: promotional calendars, branded promotional items, desk pad calendar

5 Ways Accordion Folders Enhance Your Brand

Posted by Chris Higgins on Tue, Jul 2, 2013 @ 07:00 AM

Businesses spend large sums of money to create a brand image and stay "top of mind" with their customers and prospects. Promotional products can be a very effective way to achieve that if it's the right product in the right context. But many businesses, especially those that provide a lot of information and documentation to their customers have found custom accordion folders can be a perfect packaging solution that keeps their business "top of mind" while achieving other objectives as well.

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Topics: accordion folders, branded promotional items