Marketing is not sales; it compliments sales but the objectives are different. The goal of marketing is to increase brand awareness, improve name recognition and to generate leads that can ultimately become sales. There are lots of ways to accomplish the goal but some are expensive and complicated while others are simple and low cost.
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
I have to be honest with you. I am neither a fan of the so-called octomom, the irresponsible woman who uses her reproductive organs for media attention; or PETA, the controversial animal rights organization that will do ANYTHING for media attention.
However, businesses can learn a lot about generating publicity from both of them.
My son is twelve years old, we recently went on a sailing vacation, on the second day he asked "hey dad what's Lewmar, are they a company that makes a bunch of stuff for boats?" He'd never heard of Lewmar and unless you spend a lot of time around boats chances are you haven't either, now he knows the company and what they do because they engrave their name on all their products. this is one of the keys to creating a brand put your name where people will see it and remember it.
The advertising giant BBDO West recently teamed up with Goodwill and Levi's to promote the message of recycling used clothing.
The suggestion to donate your jeans to Goodwill when you no longer want them (or maybe gain too much weight?!) appears just below the washing, drying and ironing instructions on the laundry tag.
Product packaging is big business and an important way to keep your brand visible, mobile and in front of your target market. I sent flowers to my wife for mothers day and she was almost as impressed with the package as she was with the flowers.
Presentation folders are a great way to promote your business and present a professional image, to make sure your presentation folders have the impact you want keep these 5 tips in mind before ordering your custom presentation folders.
Custom folders are used by many businesses to package information about their company, and in many cases to package their actual product. Whether its a standard presentation folder, a custom document folder, a three panel legal presentation folder, or even a small specialized custom folder, they all send a message about the company giving it out. Custom folders present a professional image and remind clients and prospects of all the services available. the reason they are used so much is that they are an effective marketing and advertising tool.