Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

Successful Promotional Products Create Engagement!

Posted by Chris Higgins on Mon, Apr 21, 2014 @ 07:00 AM

"Engagement" has been one of the big watchwords in marketing lately, and for good reason. Today, it's no longer enough to simply have a brand that's widely-seen and well-known. When people are being bombarded with hundreds of marketing impressions a day, it takes more than that to create sales.

Read More

Topics: Promotional advertising, accordion folder, promotional products

How Smart Companies Are Using Promotional Products To Create Word Of Mouth

Posted by Chris Higgins on Fri, Mar 28, 2014 @ 07:00 AM

How would you like a sales team that promoted your product, your service, your entire company at all hours of the day and night, targeting people who are most likely to become actual customers and extolling your company’s virtues – all without drawing a salary, medical benefits or other costly perks? Sound too good to be true? Not so – that’s what happens every time a customer tells someone else about what a great experience they had with your company and how much they love your product, and recommends they use it too.

Read More

Topics: Promotional advertising, accordion folder, promotional products

How Healthcare Companies Use Accordion Folders

Posted by Chris Higgins on Fri, Mar 21, 2014 @ 07:00 AM

In recent years, the news has been full of stories about medical errors and the serious – even deadly – impact they may have. Although many people are familiar with stories about errors that occur during hospitalization, some of the most common errors occur after patients have been discharged. These errors are due largely to communication errors between doctors and patients, primarily occurring when patients misunderstand discharge instructions, don’t follow instructions correctly or forget them entirely. In fact, a recent study from Yale-New Haven Hospital revealed that three out of four patients left the hospital with incorrect prescriptions or did not understand the medications and their dosing instructions.

Read More

Topics: hospital records folder, branded promotional items, accordion folder

How A Title Settlement Company Uses A Document Folder As a Marketing Tool

Posted by Chris Higgins on Mon, Feb 17, 2014 @ 07:00 AM

Purchase of a new property is an exciting time for home buyers. When that closing date finally arrives, there are a lot of things to keep track of and a lot of paperwork to complete. If you're the title settlement company assisting in the transaction, it can be difficult to help your clients while still taking the opportunity to market your brand.

Read More

Topics: Document folders, accordion folder, Custom Real Estate Folders

An Accordion Folder Help Banks, Credit Unions Grow their Brands

Posted by Chris Higgins on Wed, Feb 12, 2014 @ 07:00 AM

In general, any time you have an opportunity to come in contact with a customer, that’s an opportunity to build your brand and build the relationship you have with that customer.  One of the best ways to satisfy customers and build your own reputation as a helpful resource is by identifying a problem and then offering a simple – preferably free – solution.

Read More

Topics: branded promotional items, accordion folder

A Close Look: Accordion Folder

Posted by Chris Higgins on Wed, Feb 5, 2014 @ 07:00 AM

Showing clients the value you can bring to a situation is at the heart of everything you do, but that doesn't make it easy to accomplish. That's particularly true when you are trying to market a service—something that can't be poked or prodded, tried on or test driven, at least not in the traditional sense. If your primary business is to provide a professional service, presentation becomes all the more critical.   

Read More

Topics: accordion folder, real estate folders, printed promotional items

Accordion Folder Keeps Title Companies at Top of Customers' Minds

Posted by Chris Higgins on Mon, Feb 3, 2014 @ 07:00 AM

Title companies perform a vital service for homeowners, offering significant peace of mind by providing assurance that they own their homes free and clear. But after the sale, unless an issue arises regarding the title, the title company and the invaluable service it provides can be quickly forgotten. That means that when it comes time to hire a company in the future, you have little guarantee that your name will be remembered. As a result, it’s difficult for title companies to develop long-lasting customer loyalty among consumers.

Read More

Topics: branded promotional items, accordion folder, Custom Real Estate Folders

Transition Folder: Key Part Of Improving Hospital Discharge Process

Posted by Chris Higgins on Fri, Nov 29, 2013 @ 07:00 AM

Nancy suffers from congestive heart failure and diabetes, but has generally been able to keep symptoms at bay. Complications following recent surgery had her back in the hospital, however, less than a month after her original dismissal.

Read More

Topics: hospital records folder, accordion folder, Transition Folder

Transition Folders Help Hospitals Improve the Patient Experience

Posted by Chris Higgins on Wed, Nov 13, 2013 @ 09:42 AM

Cheryl slid into her oversized chair and looked at the piles of papers on her desk. Only two hours left in the day, then she needed to finish packing and catch the flight for the hospital administrators conference.

Read More

Topics: Document folders, hospital records folder, accordion folder

Real Estate Folders Keep Buyers And Sellers Organized

Posted by Chris Higgins on Thu, Sep 19, 2013 @ 07:00 AM

A real estate transaction is a complex and often confusing undertaking; even among professionals with years in the industry, few people would characterize the process of completing a real estate sale as "simple." Even the most basic transaction entails a profusion of papers and documents that must be filled out, signed, submitted, or otherwise kept track of at each stage of the process. Sales can be delayed or entirely derailed by misplacing a single critical document. That's why quality real estate folders customized with your company's brand logo and details play such a vital role in the transaction process: they allow you to package those important documents in a neat and organized manner for business partners and clients, reducing the likelihood of a mishap and making the transaction process easier to manage for all concerned. There are a few key advantages to presenting documents in branded real estate folders.

Read More

Topics: branded promotional items, accordion folder, real estate folders