You’ve probably been advised to choose your words carefully when approaching certain people about sensitive subjects – or when crafting a marketing message to convincingly sell your products or services.
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
Color Makes Your Printed Marketing More Effective
Posted by Chris Higgins on Fri, Apr 6, 2012 @ 09:54 AM
Topics: Advertising, Marketing, branding, branded promotional items
Your brochure is sometimes the lasting impression that a customer has about your company. It can create a positive image or poor image, dependent upon how well it's put together.
Topics: Brochure Printing, branding, Printed brochures, recycled papers
Printing the next brochures may be on the agenda, but before they are printed there is the design that must be taken into consideration. The content is written, and you have a rough layout, but there are three principals of color that must be taken into consideration.
Topics: branding, brochures, printing, promotional items
How To Manage Inventory: Corporate Printed And Promotional Items
Posted by Jody Raines on Wed, Feb 2, 2011 @ 12:59 PM
Corporate approved promo items can be a cause of wasted time, conflict and ultimately
frustration for corporate marketing and staff in the field. The field team doesn’t want to have to check in with corporate to get permission to create materials. Corporate is charged with maintaining the integrity of the brand, and may not have the time to deal with multiple requests coming in from the field. It’s an ongoing dilemma.
Topics: company store, corporate store, branding, brochures
Business cards: Powerful pocket sized branding
Posted by Robert Higgins on Sat, May 29, 2010 @ 11:51 AM
Among the simplest, lowest cost,and most powerful brand promotion tools available is right in your hand: your business card. Simple, inexpensive, easy to carry, and expected in any encounter, the ubiquitous business card is your brand image in your pocket. It's probably the most common form of brand advertising, and your most common marketing opportunity. It's the staple in the stable of your business printing.
Topics: Business Printing, Marketing, Promotional advertising, image building, Passion, branding, marketing campaign, Print on demand, Love Your Work
Printing is the most gorgeous form of advertising
Posted by Jack Valentine on Fri, Mar 26, 2010 @ 18:09 PM
Topics: Brochure Printing, Business Printing, Marketing, Document folders, presentation folders, branding, Printed brochures, postcard printing, Miss America
Marketing and branding the Boston Red Sox way
Posted by Jack Valentine on Wed, Mar 17, 2010 @ 17:57 PM
The Boston Globe just documented why the Boston Red Sox are not only talented on the field, but happen to be some of the savviest marketers in the sports and entertainment business.
If you happen to live in New England, you know that Red Sox tickets are nearly impossible to buy at face value. Unless you get lucky with occasional Website lotteries, you absolutely have to know somebody or know somebody who knows somebody to even have the opportunity to purchase overpriced box seats.
Topics: Business Printing, Advertising, Marketing, promotional merchandise, accordion folders, Document folders, presentation folders, branding, customized USB flash drives, Red Sox
Printing is essential for Scott Brown or any branding revolution
Posted by Jack Valentine on Fri, Feb 26, 2010 @ 11:36 AM
Topics: Advertising, low cost print, Document folders, presentation folders, branding, printing, marketing campaign, Thomas Paine, Scott Brown, political signs, lawn signs, bumperstickers
Boost Your Brand: An Ingenious Marketing Idea That Spreads The Word
Posted by Jack Valentine on Wed, Dec 16, 2009 @ 21:45 PM
Topics: Advertising, Pocket folders, Marketing, Promotional advertising, low cost print, branding, postcard printing, promotional products, tourism promotion
Printing Turns T Shirt Into Branding Opportunity
Posted by Jack Valentine on Thu, Dec 3, 2009 @ 19:01 PM
Topics: Promotional advertising, promotional merchandise, branding, marketing campaign, Presentation folder, promotional products, Funny, Love Your Work