Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

Brochure printing, secrets that save money. Volume 1

Posted by Chris Higgins on Sun, Mar 29, 2009 @ 22:02 PM

Brochure printing can be an expensive endeavor particularly if you don't know some of the many ways to keep costs down. Keep the following secrets in mind the next time you're involved in a brochure printing project, or any printing project for that matter.

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Topics: Brochure Printing, Business Printing, Save money, Booklets, Reduce cost, brochures

Printing promotes; take a lesson from the leaders

Posted by Chris Higgins on Fri, Mar 13, 2009 @ 16:33 PM

So I'm sitting on an airplane enduring a long painful flight and I find myself staring at the napkins they gave me with a drink. Staring back at me is the airline logo along with some message about how great they are, and I'm thinking why put their logo on something that very soon will be in the trash. I mean I know what airline I'm on, I know where I'm going and how I'm getting there.

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Topics: Business Printing, Advertising, Marketing, branding

Promotional advertising; the only advertising you truly control

Posted by Chris Higgins on Mon, Mar 9, 2009 @ 22:56 PM

Effective advertising is all about getting the right message in front of the right people at the right time. Traditional advertising or mass marketing can get your message in front of a lot of people, the problem is it's expensive and you have very little control over it. A lot of people doesn't necessarily mean the right people or the right time.

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Topics: Advertising, Marketing, Promotional advertising, branding