--- title: Marketing With Print | flyers description: flyers | A Blog about all things Print. Marketing using print, branding with print, saving money on print, and buying print. --- [![Print Promotional Solutions](https://www.dataguide.com/hs-fs/file-13023113-jpg/images/dataguide.jpg?width=314&height=58&name=dataguide.jpg "Print Promotional Solutions")](https://www.dataguide.com/) # Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products ## [The Envelope Please; Make Sure Your Message Is Seen](https://www.dataguide.com/Print-Blog/bid/43899/The-Envelope-Please-Make-Sure-Your-Message-Is-Seen) Posted by [Chris Higgins](https://www.dataguide.com/print-blog/author/chris-higgins) on Thu, May 19, 2011 @ 09:00 AM - [Tweet](https://twitter.com/share) [![](https://www.dataguide.com/hs-fs/file-13023714-jpg/images/geico.jpg) ](https://www.dataguide.com/Print-Blog/bid/43899/The-Envelope-Please-Make-Sure-Your-Message-Is-Seen) Everyone's heard of [Geico](http://www.geico.com) if you haven't you must be living under a rock. They advertise on TV and radio all the time, the reference to living under a rock comes directly from one of their latest television ads. Geico clearly understands the value of repetition and keeping their name and brand in front of the customer. **Printing and direct mail** is an effective way to get their message in front of additional eyeballs but only if they can guarantee the **envelope** is opened each and every time. Recently I purchased tickets from Ticketmaster to the band [Furthur](http://www.furthur.net), the latest incarnation of The Grateful Dead, I'm a bit of a deadhead from way back but that's a story for another day. The tickets came via first-class mail I opened them as soon as they arrived to be sure they were correct. Inside the **envelope** along with the tickets was a **printed flyer** advertising Geico insurance highlighting both their 800 number and website. I couldn't avoid it if I wanted to, if I wanted to see my tickets Ihad to look at the Geico brand and their message. It's ingenious Geico includes their **printed message** inside an **[envelope](https://www.dataguide.com/envelope-printing--business-envelopes/)** they know I'm anxious to open. They overcame the biggest obstacle in direct mail getting the **envelope** opened so the message is seen.  Everyone gets **direct mail **it's as big today as it's always been most people recognize it from a mile away and discarded it without even opening the envelope. That's one reason why the direct mail response rate is relatively low. Partnering with Ticketmaster allows Geico to guarantee that their printed insert will be seen by the end-user. [Read More](https://www.dataguide.com/Print-Blog/bid/43899/The-Envelope-Please-Make-Sure-Your-Message-Is-Seen) 0 Comments [Click here to read/write comments](https://www.dataguide.com/Print-Blog/bid/43899/The-Envelope-Please-Make-Sure-Your-Message-Is-Seen#comments-listing) Topics: [Advertising](https://www.dataguide.com/print-blog/topic/advertising), [digital printing](https://www.dataguide.com/print-blog/topic/digital-printing), [ROI](https://www.dataguide.com/print-blog/topic/roi), [direct mail invitations](https://www.dataguide.com/print-blog/topic/direct-mail-invitations), [flyers](https://www.dataguide.com/print-blog/topic/flyers) ## [Are you REALLY saving money doing it all yourself? ](https://www.dataguide.com/Print-Blog/bid/7894/Are-you-REALLY-saving-money-doing-it-all-yourself) Posted by [Robert Higgins](https://www.dataguide.com/print-blog/author/robert-higgins) on Wed, Jan 7, 2009 @ 00:15 AM - [Tweet](https://twitter.com/share)     It's so easy to find low cost print resources on the internet these days.  Some simple printed items have become virtual commodities.     Of course, items like business cards and postcards really are quite simple, in and of themselves.   Even more complex products like  brochures, flyers, and sell sheets, even multi page catalogs -- there are plenty of online print shops touting the lowest prices on many of these items.  If you know exactly what you want, and can design it yourself, a quick web search will find you lots of choices -- way too many.     [Read More](https://www.dataguide.com/Print-Blog/bid/7894/Are-you-REALLY-saving-money-doing-it-all-yourself) 0 Comments [Click here to read/write comments](https://www.dataguide.com/Print-Blog/bid/7894/Are-you-REALLY-saving-money-doing-it-all-yourself#comments-listing) Topics: [low cost print](https://www.dataguide.com/print-blog/topic/low-cost-print), [brochures](https://www.dataguide.com/print-blog/topic/brochures), [marketing campaign](https://www.dataguide.com/print-blog/topic/marketing-campaign), [Distribution](https://www.dataguide.com/print-blog/topic/distribution), [flyers](https://www.dataguide.com/print-blog/topic/flyers), [sell sheets](https://www.dataguide.com/print-blog/topic/sell-sheets), [catalogs](https://www.dataguide.com/print-blog/topic/catalogs), [multi page catalogs](https://www.dataguide.com/print-blog/topic/multi-page-catalogs), [mailing services](https://www.dataguide.com/print-blog/topic/mailing-services), [printed piece](https://www.dataguide.com/print-blog/topic/printed-piece), [lowest prices](https://www.dataguide.com/print-blog/topic/lowest-prices) [All Posts](https://www.dataguide.com/print-blog/all) ### Subscribe by Email ### Most Popular ### Browse By tag - 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