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Marketing With A Five Gallon Bucket

Posted by Chris Higgins on Thu, Dec 31, 2009 @ 12:15 PM

I went to Autozone the other day to get some new wiper blades, while there picked up a five gallon bucket for $4.99. A few days later I was carrying the bucket to my local service station when I realized that I'd become a walking billboard for Autozone. The Autozone logo is printed around the entire outside of the bucket in their bright orange color, every person I pass carrying that bucket is exposed to the Autozone brand. The beauty of it for Autozone is that instead of paying me to market their product, I actually paid them.

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Topics: Advertising, Marketing, Promotional advertising, return on investment

Real Estate Marketing; professionals get results

Posted by Chris Higgins on Mon, May 18, 2009 @ 09:06 AM

You know the old saying "if you want something done right do it yourself"; maybe that was true in the past but in these complicated times it should be changed to "if you want something done right hire a professional".

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Topics: Advertising, Marketing, saving money, marketing campaign, return on investment

Appointment book calendars; a gift with real ROI

Posted by Chris Higgins on Mon, Feb 2, 2009 @ 10:43 AM

Businesses use promotional products all the time to keep their name in front of clients and prospects, there are thousands of products to choose from and hundreds of opportunities to give them out; the question is which products have the highest perceived value and more importantly provide the best return on investment?

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Topics: Marketing, Appointment book, calendars, ROI, return on investment, marketing moneys worth

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