Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

Print media is dead, but printing is alive!

Posted by Chris Higgins on Sat, Feb 28, 2009 @ 18:37 PM

The Rocky Mountain News published its last issue on Friday February 27th 2009, just two months shy of its 150th anniversary. In San Francisco the main newspaper, the San Francisco Chronicle, is on its last legs and may shut down leaving San Francisco without a major newspaper. Today I watched a video HubSpot TV - Print Industry Crash with Paul Gillin that spent 20 minutes talking about the fact that newspapers are dead.

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Topics: Marketing, branding, printing, promotional products

Presentation Folders; 5 tips before ordering

Posted by Chris Higgins on Sun, Feb 22, 2009 @ 19:22 PM

Presentation folders are a great way to promote your business and present a professional image, to make sure your presentation folders have the impact you want keep these 5 tips in mind before ordering your custom presentation folders.

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Topics: document holders, Presentation folder

Custom folders; keep your brand in the clients hand

Posted by Chris Higgins on Wed, Feb 4, 2009 @ 20:15 PM

Custom folders are used by many businesses to package information about their company, and in many cases to package their actual product. Whether its a standard presentation folder, a custom document folder, a three panel legal presentation folder, or even a small specialized custom folder, they all send a message about the company giving it out. Custom folders present a professional image and remind clients and prospects of all the services available. the reason they are used so much is that they are an effective marketing and advertising tool.

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Topics: Advertising, Custom folder, Marketing, Document folders, Presentation folder

Appointment book calendars; a gift with real ROI

Posted by Chris Higgins on Mon, Feb 2, 2009 @ 10:43 AM

Businesses use promotional products all the time to keep their name in front of clients and prospects, there are thousands of products to choose from and hundreds of opportunities to give them out; the question is which products have the highest perceived value and more importantly provide the best return on investment?

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Topics: Marketing, Appointment book, calendars, ROI, return on investment, marketing moneys worth