Are you looking for a cost-effective way to cut costs at your hospital, clinic, or other healthcare facility? Sturdy discharge folders can be one of the best investments you make!
Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products
Sometimes it's easy to forget that literally every item you send out with your company's logo on it is also a piece of merchandizing. Even the most utilitarian of branded items still act as brand ambassadors, carrying your name, logo, and message to everyone who sees it.
In numerous industries, businesses often need to present their clients and partners with a set of important documents, informational or promotional materials, and similar items. Rather than expecting the recipient to have their own place to store and organize these documents, many companies prefer to present these documents in a single tidy package consisting of a customized accordion folder with the company's name, logo, and contact information printed across it. An accordion folder has five essential attributes that make it an excellent way to contain and present your client's important documents while reinforcing their connection with your brand: customizing, organization, utility, durability, and re-use.
Are you looking for an affordable, high-quality way to package materials meant for the hands of leads, prospects, and customers?
If you want to launch a successful marketing campaign or come up with a successful package for your product, start with color. Extensive marketing research has shown that of the senses, vision plays the greatest role in influencing purchasing decisions. For instance, a study by the secretariat of the Seoul International Color Expo 2004 found that 92.6 percent of respondents cited vision as the greatest influencer, compared to 5.6 percent for touch; and 0.9 percent each for hearing and smell.
Custom Designed portfolio mailers, promotional gifts and unique promotional items, when used creatively, can open doors that previously may have been closed. Sometimes it takes a bit of romance to woo a customer, and what could be more impressive than a three dimensional, custom imprinted gift, tucked inside an especially printed box.
The advertising giant BBDO West recently teamed up with Goodwill and Levi's to promote the message of recycling used clothing.
The suggestion to donate your jeans to Goodwill when you no longer want them (or maybe gain too much weight?!) appears just below the washing, drying and ironing instructions on the laundry tag.
The cost of acquiring new customers, according to many surveys, runs 8 to 10 times more than the cost of keeping existing ones. That being the case taking small steps to remind clients of all the services your company provides is an effective use of marketing dollars.
Product packaging is big business and an important way to keep your brand visible, mobile and in front of your target market. I sent flowers to my wife for mothers day and she was almost as impressed with the package as she was with the flowers.