Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

In business, image means more than we sometimes like to admit.   We all like to brag about our accomplishments, but those take time and energy to convey to a potential lead.  When buyers today are being assaulted by more marketing messages than ever before, they don't always stop to carefully consider your offers.

A lot of the time, buyers are making extremely quick judgments about your company based solely on external appearances.  They have to be impressed by your business's looks before they'll start to investigate its substance.

Title insurance sales is a tricky industry because your "leads" are rarely the end users - they're the real estate companies in between you and property-buyers.   If you want to see insurance sales, you get them through your affiliated estate agents.

Luckily, promotional products can be one of your best tools for building bridges between yourself and your partners.  Largely, this is because good promotional items can accomplish multiple goals at once.  They can:

• Establish you as an authority in the field
• Solve a problem in the agent's life
• Increase brand impressions
• Get people talking about your services
• Convey useful -or vital- information the agent needs
• Bring a bit of fun into an agent's life

Few purchases rival the significance of purchasing real estate, whether a new family home, place of business, farm or investment property. Real estate clients turn to their sales agents to help them through the purchase or sales process. Savvy agents know the value of providing top-shelf customer service to improve the opportunities for repeat business and referrals.

First impressions count. But too often business owners focus on personal impressions without thinking about the impression their company is leaving. Brand reputation isn't just about your website and company social media. It's also about timeless objectives, like customer satisfaction and referrals that occur when you are able to leave a lasting and favorable impression on a customer.

Showing clients the value you can bring to a situation is at the heart of everything you do, but that doesn't make it easy to accomplish. That's particularly true when you are trying to market a service—something that can't be poked or prodded, tried on or test driven, at least not in the traditional sense. If your primary business is to provide a professional service, presentation becomes all the more critical.   

A real estate transaction is a complex and often confusing undertaking; even among professionals with years in the industry, few people would characterize the process of completing a real estate sale as "simple." Even the most basic transaction entails a profusion of papers and documents that must be filled out, signed, submitted, or otherwise kept track of at each stage of the process. Sales can be delayed or entirely derailed by misplacing a single critical document. That's why quality real estate folders customized with your company's brand logo and details play such a vital role in the transaction process: they allow you to package those important documents in a neat and organized manner for business partners and clients, reducing the likelihood of a mishap and making the transaction process easier to manage for all concerned. There are a few key advantages to presenting documents in branded real estate folders.

You are an expert at helping your clients learn the importance of staging their homes and building an image for prospective buyers. But how often do you give the same consideration to building your own brand image?