When a healthcare facility is processing dozens - or hundreds - of discharged patients a day, it's easy to forget what a traumatic experience it can be for each individual patient. This is especially important when it comes to discharge because once the patient leaves the hospital they become responsible for following a specific discharge plan that will ensure their return to health.
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Today, patient post-care and outreach are topics of much discussion in the medical field. Recent studies have highlighted huge amounts of waste due to readmissions, with potentially up to 75% of them being preventable.
Recent studies have demonstrated a disturbing trend in American health care: Patients are being re-admitted to hospitals in large numbers, and in situations where the re-admissions were preventable.
Since its introduction in 2006, the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS, or "H-Caps") has quickly grown in importance to hospitals and clinics across the nation.
A considerable amount of media attention has been focused recently on the alarmingly high readmission rates at U.S. hospitals. According to a report from the Robert Wood Johnson Foundation, one in five elderly patients is back in the hospital within 30 days of being discharged. Many of those return visits are avoidable, resulting from what the report calls “a fragmented system of care” that’s based on discharge information that’s confusing and poorly organized.
Corporate and vacation travel planning is a relentlessly competitive field where you need to set your business apart not only from other travel planning services, but price-based competition via a growing number of Internet travel sites and marketing email offers.
Sometimes it's easy to forget that literally every item you send out with your company's logo on it is also a piece of merchandizing. Even the most utilitarian of branded items still act as brand ambassadors, carrying your name, logo, and message to everyone who sees it.
My son is twelve years old, we recently went on a sailing vacation, on the second day he asked "hey dad what's Lewmar, are they a company that makes a bunch of stuff for boats?" He'd never heard of Lewmar and unless you spend a lot of time around boats chances are you haven't either, now he knows the company and what they do because they engrave their name on all their products. this is one of the keys to creating a brand put your name where people will see it and remember it.