Among the simplest, lowest cost,and most powerful brand promotion tools available is right in your hand: your business card. Simple, inexpensive, easy to carry, and expected in any encounter, the ubiquitous business card is your brand image in your pocket. It's probably the most common form of brand advertising, and your most common marketing opportunity. It's the staple in the stable of your business printing.
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Business cards: Powerful pocket sized branding
Posted by Robert Higgins on Sat, May 29, 2010 @ 11:51 AM
Topics: Business Printing, Marketing, Promotional advertising, image building, Passion, branding, marketing campaign, Print on demand, Love Your Work
Business Printing | When paying less means paying more
Posted by Chris Higgins on Mon, Nov 17, 2008 @ 23:12 PM
I spoke with a prospect recently who was very concerned about paying the lowest unit price for all of their printing products. That makes sense, I mean who wants to pay more than necessary, but sometimes, especially with printing, focusing on unit price can end up costing much more.
Topics: saving money, Custom posters, Print on demand