Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

As "big data" becomes more important to businesses, and even small concerns start viewing their leads in chunks of hundreds or thousands of people, it becomes far too easy to overlook the all-important personal connection that ultimately drives sales.

After all, consumers today - both in B2C and B2B industries - are being inundated with more offers, from more companies, than at any other time in the history of media. Depending on which studies you pay attention to, the average buyer is exposed to hundreds or even thousands of ads every day.

If you manage an athletic league, you know all about competition when it comes to sports. But you probably also know how competitive it can be to get some attention from the media and even from your community. In today’s increasingly competitive and fast-paced world, attracting the kind of attention you need to build your team is more than a little challenging. The key to increasing awareness is to think like a company and create a memorable brand image that makes promotion, training and orientation a snap.

It's no secret that promotional products help increase brand awareness and influence consumers' buying behavior, but the extent of that influence may just surprise you. A ground-breaking 2013 study from the Advertising Specialty Institute (ASI) polled more than 7,000 consumers in metropolitan centers across several continents to gauge the true power of promotional products. Survey results indicate that promotional products deliver impressive advertiser recall, making them a powerful -- and cost-effective -- marketing tool. 

Marketing your business using promotional products certainly helps increase name awareness and drive referrals. One of the most cost efficient specialty items is customized notepads. This product is extremely versatile and lend itself to tons of uses in the business world.

Everyone likes something for free – that’s just human nature. Businesses that want to excel and achieve both greater customer loyalty and greater profits know that the best way to tap into that desire for freebies is to offer promotional items that their customers will find useful.

Printing promotional items or mailers with QR or Quick Response codes is becoming more and more popular as smart phones such as the Android, Blackberry and iPhone become more prevalent.  With a simple app that can be downloaded and installed on the phone, the phone becomes a portal of opportunity for online commerce. 

Custom Designed portfolio mailers, promotional gifts and unique promotional items, when used creatively, can open doors that previously may have been closed.  Sometimes it takes a bit of romance to woo a customer, and what could be more impressive than a three dimensional, custom imprinted gift, tucked inside an especially printed box.