Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

Brochure printing, 6 ways to save money.

Posted by Chris Higgins on Fri, Jan 30, 2009 @ 07:28 AM

If you're looking to save money on a brochure printing project, or any large printing project for that matter it pays to focus on the process. In 2006 Infotrends did a study that concluded for every $1 spent for printing there's as much as $6 spent in the process, therefore you can save a lot more by focusing on the entire process that you can by just focusing on the printing cost. See diagram below.

Read More

Topics: Brochure Printing, Business Printing, Save money, Booklets, Reduce cost, brochures

Desk Pad Calendars: Inexpensive and Effective Advertising

Posted by Chris Higgins on Tue, Jan 27, 2009 @ 21:15 PM

Advertising is all about timing. Your message needs to be in front of the prospect at the time they need your product, otherwise its very likely to be ignored; that  makes it expensive. Advertising over and over, no matter what the medium, can get very costly. Are there other cheaper ways to keep your message in front of clients and prospects each and every day?  Desk pad calendarswhile often not thought of as traditional advertising can be an inexpensive way for B2B companies to promote their products and services 365 day a year.

Read More

Topics: promotional calendars, branded promotional items, desk pad calendar

Brochure printing; an advertising opportunity??

Posted by Chris Higgins on Tue, Jan 20, 2009 @ 19:08 PM

Advertising is everywhere but you have to wonder if its effective and for that matter can you even measure the effectiveness?

Read More

Topics: Brochure Printing, Advertising, Booklets, marketing moneys worth

Are you REALLY saving money doing it all yourself?

Posted by Robert Higgins on Wed, Jan 7, 2009 @ 00:15 AM

    It's so easy to find low cost print resources on the internet these days.  Some simple printed items have become virtual commodities.     Of course, items like business cards and postcards really are quite simple, in and of themselves.   Even more complex products like  brochures, flyers, and sell sheets, even multi page catalogs -- there are plenty of online print shops touting the lowest prices on many of these items.  If you know exactly what you want, and can design it yourself, a quick web search will find you lots of choices -- way too many.    

Read More

Topics: low cost print, brochures, marketing campaign, Distribution, flyers, sell sheets, catalogs, multi page catalogs, mailing services, printed piece, lowest prices