Print Blog: Communicate, Motivate, Educate, Enhance, Celebrate, Animate, and Promote with Print and Promotional Products

4 Surprising Reasons To Use Mini Presentation Folders

Posted by Chris Higgins on Thu, Sep 5, 2013 @ 07:00 AM

Presentation folders of any size are an everyday sight in today's business world, and most people don't give them a second thought. Presentation folders hold documents, and they probably seem like little more than fancy envelopes.

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Topics: presentation folders, branded promotional items, travel document folder

5 Tips: Attracting University Students Through Presentation Folders

Posted by Jody Raines on Wed, Apr 20, 2011 @ 09:52 AM

Attracting college students has become more competitive than ever, and when enticing the student to chose your institution over another, the impression that you make can influence the end result. Creating a packet of information for prospective students can be challenging.  Especially for a University, or College, the presentation folder will contain some of the most important information that a student or parent will base a 4 year decision upon.  Whether the materials are hastily gathered, or whether there is thought put into that customized folder will be immediately evident to the recipient.

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Topics: Brochure Printing, Booklets, presentation folders, booklet

Presentation Folders; Inexpensive Secondary Marketing

Posted by Chris Higgins on Sat, Nov 20, 2010 @ 15:36 PM

Marketing is not sales; it compliments sales but the objectives are different. The goal of marketing is to increase brand awareness, improve name recognition and to generate leads that can ultimately become sales. There are lots of ways to accomplish the goal but some are expensive and complicated while others are simple and low cost.

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Topics: Advertising, presentation folders, Presentation folder

Presentation Folders; Promote Your Brand Every chance you get

Posted by Chris Higgins on Thu, Apr 29, 2010 @ 10:53 AM

My son is twelve years old, we recently went on a sailing vacation, on the second day he asked "hey dad what's Lewmar, are they a company that makes a bunch of stuff for boats?" He'd never heard of Lewmar and unless you spend a lot of time around boats chances are you haven't either, now he knows the company and what they do because they engrave their name on all their products. this is one of the keys to creating a brand put your name where people will see it and remember it.

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Topics: Business Printing, Advertising, Promotional advertising, document holders, presentation folders, Presentation folder

Printing is the most gorgeous form of advertising

Posted by Jack Valentine on Fri, Mar 26, 2010 @ 18:09 PM

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Topics: Brochure Printing, Business Printing, Marketing, Document folders, presentation folders, branding, Printed brochures, postcard printing, Miss America

Marketing and branding the Boston Red Sox way

Posted by Jack Valentine on Wed, Mar 17, 2010 @ 17:57 PM

The Boston Globe just documented why the Boston Red Sox are not only talented on the field, but happen to be some of the savviest marketers in the sports and entertainment business.

If you happen to live in New England, you know that Red Sox tickets are nearly impossible to buy at face value. Unless you get lucky with occasional Website lotteries, you absolutely have to know somebody or know somebody who knows somebody to even have the opportunity to purchase overpriced box seats.

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Topics: Business Printing, Advertising, Marketing, promotional merchandise, accordion folders, Document folders, presentation folders, branding, customized USB flash drives, Red Sox

Printing is essential for Scott Brown or any branding revolution

Posted by Jack Valentine on Fri, Feb 26, 2010 @ 11:36 AM

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Topics: Advertising, low cost print, Document folders, presentation folders, branding, printing, marketing campaign, Thomas Paine, Scott Brown, political signs, lawn signs, bumperstickers

Promotional merchandise; why low-tech thrives in a high-tech world

Posted by Jack Valentine on Thu, Oct 8, 2009 @ 21:59 PM

Print advertising is dead, they say. Conde Nast is closing magazines because of plummeting ad pages. Newspapers are shrinking into pamphlets, and quite frankly, it's a miracle there's even a physical phone book with Yellow Pages ads anymore.

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Topics: Pocket folders, promotional merchandise, Document folders, presentation folders, promotional calendars, printed folders, Simpsons ride, matchbook collecting